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RTA – Dec 2009 onwards
Working on a Professional Services Contract I am helping the RTA with the following tasks for their new website:
- Information architecture.
- Drafting of functional specification.
- SEO review, strategy and keyword generation.
- Design review.
- Project management of development phase.
- Site copywriting.
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E*TRADE – Dec 2009
Working with Ideagarden I rewrote key pages of the E*TRADE website to improve tone, reduce copy and improve SEO keyword saturation.
Read testimonial from Tom Hutton >
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Bullseye – Coca-Cola – Nov 2009
Working with the lovely team at Bullseye I created web copy decks for two Coca-Cola sub sites:
- Live Positively.
- The Coca-Cola Foundation Australia.
This involved advising on SEO friendliness, editing provided copy and content generation.
Read testimonial from Brent Whittington >
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Tourism Australia – Oct 2009
The Tourism Australia media team commissioned an SEO review of its website. This included:
- A comprehensive site review covering existing position and all aspects of SEO from keyword saturation to possible technical blocks.
- Keyword recommendations with competition analyisis.
- Reworking of two existing content pieces to ensure SEO feasibility.
- Creation of a template copy deck for future pages.
Read testimonial from Emma Sturgiss >
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Imperial Leather – Aug 2009
I worked with Sydney agency Triad to wireframe and sitemap the new Imperial Leather Australia site. The project also included copywriting the entire site and careful SEO keyword saturation as well as providing design and technical guidance to the team.
Read testimonial from Emily Scobie >
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VoulezVouloz – July 2009
A revamp of VoulezVouloz website. The site was given a fresh, new design and a Content Management System (CMS) to allow the client to update quickly.
It also includes RSS feeds, video, a blog function and more.
Read testimonial from Hichem Moussa >
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Reason To Speak – June 2009
Reason To Speak is run by TV personality Paul Griffiths and offers users a personalised online training video program. I was briefed to help drive traffic to the existing website.
To do this I created a mini social network including:
Read testimonial from Paul Griffiths >
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Atlantis Heatlhcare is a Healthcare advertising agency that specialises in creating engaging communication programs for patients and doctors via their extensive research, profiling and customer understanding. I was briefed to write the copy for the entire site and ensure SEO friendliness/keyword saturation.
Read testimonial from Fiona Seton >
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MassMedia Studios – May/June 2009
While working freelance at MassMedia I completed various jobs including writing content for the MMS Blog, creating sales brochure copy, writing of case studies and concept /scripting for funky Relationship Marketing animation.
Read testimonial from Steve Fanale >
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Audi – March/April 2009
I created the concept and copy for Audi Q5 5earch – an interactive adventure across Australia and the World Wide Web. This competition site was built in Flash and fully integrated with Traction. It offered daily prizes, reward points redemption and had a ‘refer a friend’ function. It encouraged engagement via daily and weekly prizes, SMS, email and leader boards. It also involved online advertising and above-the-line integration.
The site was nominated in the 2010 B&T awards.
Read client testimonial >
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Traction – March 2009
I wrote SEO-friendly copy for the entire Traction site as well as a series of emails for MassMedia.
Read client testimonial >
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