| Copywriter Sydney | SEO Consultant | SEO copywriting

Testimonials

 

Testimonials

Kind words from my lovely clients about my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.

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“I worked with Kate on an American Express job and she was an absolute pleasure to work with! I really appreciated the wealth of knowledge & previous experience of working with American Express that she brought to the job; particularly because I’m relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent – picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.”

Sarah Grant | Account Manager | Global Red | December 6, 2011

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“Kate’s attention to detail and delivery to client’s expectations is amazing. She has contributed to a fantastic website for our practice, having done most of the copy, SEO and the technical specifications for the re-build. Even our web developers were impressed! We will hire Kate again for any SEO, copywriting and promotional work we may need in the future!

Tijana Fisher  | The Dentist at 70 Pitt Street | November 28, 2011

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“Kate has saved my bacon – she’s a treasure!! As a fledgling copywriter (and author) it’s not the words that have caused me to pull out my hair – it’s the techie stuff! Kate been absolutely wonderful with all her help and advice in setting up my WordPress copywriting site – can’t thank her enough. And as well as benefiting from her vast experience and knowledge I’ve had the added bonus of being introduced to the other side of her writing talents – her deliciously whimsical poems and stories! Mega and multi-talented – thank you Kate!

Charlotte Calder | Writer and copywriter | 11 Nov 2011

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“It is my pleasure to recommend Kate Toon. At Liberty Financial, we worked with Kate on the relaunch of our website; her diligence and industrious attitude to her work is an example to her peers and is reflected in her work.
Kate produced quality content quickly and efficiently, with a superior understanding of SEO processes and style which will drive web traffic to our new website. Her proofreading and editing skills are strong, and the enthusiasm with which she approaches new challenges and tasks is admirable. Kate’s professionalism meant she set and kept all deadlines and where possible made herself available, in crucial times, on short notice.
During her time working with myself and the Marketing team Kate earned high regard and respect from her colleagues. Her attention to detail and time management meant, once a task was allocated to Kate, there was no concern for monitoring or requesting feedback. She consistently set timelines and adhered to them, whilst keeping all lines of communication open throughout the process. The transparency of the project gave me complete confidence in her ability to deliver on all project tasks.
She understands websites and her enthusiasm for great, readable copy which also happens to be SEO friendly is invaluable. I believe Kate is a great credit to our project. Well done and I am sure we will be working lots more together in the future.”


Peter Rollason | Executive Director | Liberty Financial | 9 Nov 2011
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“Kate was able to translate our business objectives within a detailed functional specification document. She also provided her expertise with best practice methodology for copywriting, SEO and wireframe design. Her work ethic, friendly nature and drive ensured we achieved a highly functional website. Highly recommend.”
Service Category: Copywriter & Information Architect
Year first hired: 2011
Top Qualities: Personable, Expert, On Time

Rick Zylinski | Head of Marketing | Liberty Financial | 5 Nov 2011

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‘I approached Kate for assistance with creating SEO friendly copy for my new website www.digitalsherpa.co. Kate not only provided warm, engaging copy that totally hit that mark in terms of tone of voice and brand, but she also provided valuable insight into the best way to structure the content. Kate gave me heaps of SEO advice, and complete copy guideline and template structure for other pages. She was quick, cost effective and extremely pleasant to work with. Highly recommended.’

Mike Jones |  Director | Digital Sherpa | 4 Oct 2011

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‘I recently engaged Kate to help us with the copy for our new website. It was an absolute pleasure working with Kate – the work was turned around quickly and I was extremely happy with the end result. Highly recommended.

Shaun Polovin |  Owner | Netstarter | 19 Sept 2011

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“I have recently had the happy experience of working with Kate in order to set the right tone for copy on our website. From the start it was clear that here was a woman who knew what she was talking about. Kate made us really think about the impact of the copy we wanted and helped us to gain valuable SEO points without detracting in any way from what we wanted to say; in fact, it only enhanced it. Kate takes the mystique out of the dark art of SEO copywriting and helped us to see the true value of employing an expert to write copy, rather than attempting to do it ourselves. It was a great learning experience for us and we are really pleased with the results. Oh, and the happy discovery that Kate has an excellent sense of humour was a real bonus. She’s a hoot and made what could have been a pretty dry project great fun!

Glynis Skepper | Marketing Director | Legend Life | 2 Sept 2011

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“Kate recently did one-on-one training with me to upgrade my skills in the minefield that is SEO copywriting! I cannot recommend her highly enough, she has a very clear, down-to-earth and flexible teaching approach and was genuinely willing to help me understand the more complex areas of the craft. Kate has an abundance of up-to-date SEO and web usability knowledge and social media tips which she shared with me as well as some seriously useful information for starting out as a freelancer.”

Rosie McKay | Freelance Copywriter | 22 Aug 2011

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“I recently engaged Kate to help write a functional specification for a large community website. Kate very quickly understood the project requirements and complexities and produced a comprehensive document which included a sitemap, home page wireframe, full information architecture of content, technical specifications, seo recommendations and more. She was happy to consult with me and my team and answer all our questions. I found Kate to be efficient, easy to work with, intelligent and great value for money. Highly recommended.”

Jayne Andrews | Client Service Director | Soup | 17 Aug 2011

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“When I think of Kate Toon’s input into the copywriting and SEO of www.yourenvironment.net.au I think ‘say no more’. In working with my client to relaunch the site, it basically required the culling of masses of detailed technical jargon into a structured consumer oriented format. Kate’s strategic framework and ‘say no more’ approach was exactly what we needed to reduce the content volume and improve the communication messages on the website. I would be delighted to work with Kate on future projects and have no hesitation in recommending Kate to others.”

Louise Richmond | Owner | Enrich Business Consulting | 20 July 2011

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“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate is currently working with SmartPups Autism Assistance Dogs and has delivered high quality work. She understands exactly the message that we wish to convey , has always got back to us in a timely manner and is a pleasure to deal with.”

Top qualities: Great Results, Personable, On Time

Suzie Erdbrink | Publicity Manager | Smart Pups | 16 June 2011

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‘I contacted Kate to use her services as a WordPress expert and SEO consultant. Having recently built a new website www.superheroes.com.au, I wanted to learn more about maintaining the site and also to gain some insights into how I could improve my SEO. Kate provided me with one-to-one training, a comprehensive ‘site sweep’ outlining over 60 issues and fixes for my site as well as providing me with SEO copywriting training and guidelines. I found Kate to be professional, informative and amazing at her craft. I would highly recommend her.’

Top qualities: Great Results, Expert, Creative

Andre Pech | Owner | Superheroes.com.au | 12 May 2011

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“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate has worked with Symantec on our monthly partner newsletter since June 2010 and from the first issue, has delivered high quality work. She understands the brief, is proactive to source information she needs to write the article/Executive Update and always presents the draft copy on time. It is a relief to be working with a copywriter who understands our business and presents excellent work, time after time.

Top qualities: Great Results, Good Value, High Integrity

Julie Balmer | Channel and SMB Marketing, APJ | Symantec | 9 May 2011

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“(Kate has a) distinct personality and voice to how she shares her information and I like the sound of that voice. There is a little bit of comedy, a little bit of irony and sarcasm, but also a whole lot of genuine interest in the subjects she covers. She sounds passionate, alive and really into the things they talk about. This gives her  credibility.

Unashamedly Creative article about my use of Twitter.

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“Kate Toon has built an absolutely brilliant website for our new Butchery business. We knew nothing about websites, but were advised it was important for us to get a high SEO ranking. We were referred to Kate and were told she was one of the best in the business.We now have a fantastic website, which exceeded our expectations. Not only was Kate incredibly patient in explaining the “techie” side of things, she gave us some great ideas to make the site more interesting/user friendly, including linking in to Facebook and Twitter. She also wrote all the copy for the site.We could not recommend Kate highly enough – she was really easy to work with at the same time as being very professional and patient.”

Fiona and David Chilcott | Chilcott’s Butchery | 9th March 2011

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“We have a bright new shiny website. After just a week we are doing really well on the search engines. Considering we live in Italy and all our correspondence was via email the whole process went quite smoothly – Christmas notwithstanding. Considering I am something of a technophobe Kate was really helpful and helped to edit and add to the copy. She has also shown me how to run the site. The problem is I can’t stop tweaking – I’ve even popped in a couple of widgets.”

Caroline Crawford | Owner | Painting Holidays Italy | January 2011 (Taken from True Local)
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“I’ve known Kate for a while now & recently had her kind help in doing some requirements gathering & making a series of sensible & intelligent suggestions for my soon to be built website (www.connectdigital.com.au) Kate has been extremely helpful. Here are a few words that I think appropriately describe her, her services & quality of work -: efficient, highly knowledgeable, honest, down to earth, speedy, worth every penny, & a lovely all round person/business partner.”

Top qualities: Great Results, Personable

Jeremy Champion | Director | Connect Digital | 8 January 2011
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Copywriter for JigoCity daily deals and emails! “First of all, Kate is a great and delicious person, everyone would like to work with her! Secondly, JigoCity contracted her a few months ago to create the style guide and set the tone for the JigoCity deals, as well as write the first few weeks offers for Sydney, Gold Coast and Brisbane. She is not only a creative and hard working professional, she has also been an added value to our website, including things others miss such as Meta-tags and Description data. We would not hesitate to recommend Kate to anyone!”

Alberto Sbabo | Digital Media Manager | JigoCity | 4 January 2011
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Great copywriter! With Kate’s input, our website immediately upgraded to a new level. The website is also getting positive SEO results instantly. Kate is only person you can trust for copy writing. Highly recommended!!!

Wayne Wang | Director | Captainsoft | 23 November 2010 (Review taken from Google)
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“Professional, efficient and easy to work with! If you need a copywriter, Kate is the only person you want to talk to. She provides an efficient service, is easy to work with and produces professional and outstanding work. I can’t recommend her highly enough!”

Adam Ohannessian | Owner | Volt Creative | 15 November 2010

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“I employed Kate to help with my blog craftsmumship.com She provided a detailed search engine optimisation review for me at record speed and has provided valuable follow up support to me with any issues I’ve had making these changes. I can see results already with the ideas she suggested I implement. I see employing Kate to help me as a great investment. I would highly recommend Kate to anyone who is thinking about using her and her company.

Top qualities: Expert , On Time , Creative

Lorelei Barkley | Owner | Craftsmumship | 31 October, 2010

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“Kate is an exemplary creative force. She delivered my desired outcome ahead of deadline and under budget with minimum fuss. Her skills and attributes are beyond expectation and her friendly and informal approach to business is inviting and commendable. Kate is an outstanding guru of all things Internet. Highly recommended!”

Top qualities: Great Results, Personable, Creative
Duncan McLeod | Owner | The Primate Perspective | 26 October, 2010

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“Hi Kate, I wanted to write to you and thank you for being so professional and creative.
The articles you’ve written about my company and our products are exactly how I wanted them described. I’ll definitely be in touch when we release our next product.”
Anthony Milling | Owner | Aquabocci.com | 23 October, 2010
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“Kate worked on the copy for my website and provided me with valuable SEO & SEM tips. She is one knowledgable women! The amount I have learned from Kate is immense and the copy is perfect. I am very grateful for how giving she is. She delivered so much more than I expected, she really goes the extra mile. A very refreshing and inspiring experience. When the time is right, I will definitely be back for more.”

Top qualities: Great Results, Personable, Expert
Samantha Harding-Farrenberg | Owner | Paper Tree Photography | 7 October, 2010

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“Kate is an absolute pleasure to work with. She is an extremely talented individual with the ability to absorb masses of information and turn it into something that is client and customer friendly. She a true wordsmith and I look forward to the opportunity to work with her again.”

Top qualities: Great Results, Personable, Creative

Neville Gotla | Senior Producer – Audi | MassMedia Studios | 4 October, 2010

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“I have known Kate for many years as a colleague and as a freelance creative resource. She has an excellent understanding of all aspects of digital strategy and implementation, a brilliant writing brain and a sense of humour that is second to none. I have no hesitation using Kate for any creative campaign.”

Top qualities: Great Results, On Time, Creative

Craig Bailey | Creative Director | Pusher | 22 September 2010

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“Kate has done a great job developing my website. She was professional and had lots of great ideas to maximise people finding my site.”

Sophie Scott | National Medical Reporter for the ABC | 17 September 2010.

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“We’ve known Kate as a digital marketing producer, information architect, trainer and copywriter for over a decade and we’ve seen how she manages to add incredible value to every business she works for. She can assess and implement SEO quick-wins but also advises on medium and long term strategy to shape your SEO and SEM campaigns. As a web copywriter and information architect, she is fantastic because she understands two critical things – a) how people use websites and b) how search engine bots use websites. We highly recommend her services for small businesses, ad agencies and corporates.”

Anurag Chakradhar Director | Thinkun | 27 September  2010 (Review taken from Google)

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“Eight hours of one-on-one training with Kate is the best investment I’ve ever made in my career. Thanks heaps for the download. My head spinning but brimming with new info and revelations. Looking forward immensely to further enlightenment!‎”

Christine Ahearn | Freelance Copywriter | 1 August 2010

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“I recently worked with Kate to develop some marketing copy and was impressed with her no-nonsense style. She understood my business, knew just what I needed, and delivered a clear, concise product on time, with the added bonus of a strong focus on keywords and SEO. A great combination, and I’ll be calling on her again.”

Top qualities: Expert, On Time, High Integrity

Patty Keegan Director | Digital Chameleon | 1 August 2010

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“Kate Toon has proven to me that she has a keen insight into marketing and business. As a writer, the copy Kate recommends is always spot on in attracting a positive response. Kate is also incredibly experienced in SEO and as information architect. The websites Kate produces are very professional and user-friendly. Her knowledge and her generous attitude has assisted me to become a more technically-savvy Producer; she has assisted me in giving me very specific technical advice with three theatre productions. Kate Toon has proven to be generous with her time and understanding of the difficulties of producing theatre, without ever focusing on making a quick buck. Kate Toon is a strong, experienced, smart and generous business woman who has always focused on developing our very strong business relationship. I would recommend Kate in a second to anybody wanting to move their business forward, especially clients in the theatre/film industry.‎”

Tracey Adams‎‎ | Theatre Producer | 14 July 2010

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“Kate Toon is the beauty and the brains behind my budding blog. Kate’s services have included priceless support & encouragement, skimmed flat whites & caramel slices & most importantly, endless enthusiasm for my latest flower project. A consummate wordsmith Kate will not only make it happen, it will be slick, professional and tickle your readers to boot. I cannot recommend Kate highly enough.‎”

Victoria Mitton | Blogger | 12 July 2010 (Review taken from Google)

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“I have worked with Kate on two email newsletters and found her online copywriting particularly on the mark. She is a proactive and professional writer and it has been a pleasure to work with her. A quote from one of my clients that Kate did copywriting for was “We are over the moon with Kate Toon“.‎”

Kirsty Pearce | Account Director |   Tipping Point | 7 July 2010

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“I approached Kate in the early stages of setting up my business for assistance with my website. Having a very limited IT background , Kate displayed an incredible amount of patience throughout the entire process as well as offering down to earth and invaluable support and advice. Kate was able to deliver a revamped, awesome website in a short space of time that was not only in sync with the nature of my business but was also capable of boosting interest in our business  instantly. She also taught me about many areas of the web and has opened up a whole new world for me to explore and to grow my business in the most time efficient way. Kate’s professionalism and work ethic was very impressive and I would have no hesitation in recommending Kate for your IT needs. Thank you Kate, you truly are a ‘guru’.”

Jennifer Hamliton | Director | First Steps Parenting | 20 May 2010

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“We’ve just finished a brief engagement of Kate, where she assisted with SEO strategy. It’s been hugely beneficial. Kate is immensely knowledgeable, very practical and highly flexible. She delivered a large amount of value in a very short time – a really impressive result. I couldn’t recommend her more.”

Top qualities: Great Results, Expert, Good Value

Anthony Voight | Director | Brighton Consulting | 14 May, 2010

“In a world filled with SEO information, it has been great to receive such concise usable SEO knowledge from such a profoundly personable professional. The proof will be in the ranking, thank you.”

Top qualities: Personable , Expert , On Time

John Kean | Director | Brighton Consulting | 14 May, 2010

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Kate is such a great writer and in the online space is bloody rare. She is truly an expert in SEO and really knows how to write copy that drives traffic to your site or landing page. She’s very professional and not precious, she contributes to ideas and makes recommendations that are based around sound business decisions. I’ve worked with Kate on a number of jobs and each time she comes back on time and the copy is crafted for each job she is given. For me personally I know if I give her the job then I know it will be done well and or time, she takes a lot of pain and anxiety from me and she always delivers on getting the copy just right. I work with her every time and like her copy I know I’ll get the results.”

Top qualities: Great Results, Good Value, On Time

Kevin Ferry | Creative Director | Bullseye | 7 May, 2010

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“Kate was prompt, on brief, on time and the copy quality was great. What more can you ask for.”

Top qualities: Great Results, Good Value, On Time

Glen Knowles | Director | Kelly Street Digital | 7 April, 2010

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“Kate definitely has all the high quality skills and experience her CV and the other comments suggest. But in simple terms, I love working with Kate, and that counts for a lot in my book. So I will continue to work with Kate when and where I can. Why? Again simple things. I like how she always adds value to any project she works on. I like how I can just give her a project, whether simple or complicated, and I know it will get done, and done well. I like how she collaborates. I like how she is not creatively precious – as some great writers can be. And I like how her focus is always on what is best for the client… Work with her – there will be no regrets!”

Top qualities: Great Results, Expert, High Integrity

Justin Zachan | Director | Idea Garden | 2 March, 2010

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“Kate was highly professional throughout my dealings with her. A highly passionate individual who provides a very high standard of work and also very easy to work with. I would definitely seek her services again if I had a similar brief. May 18, 2010

Top qualities: Great Results, Expert, On Time

Ramzi Yakob | Strategist | Hyper Happen | Feb, 2010

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“I have worked with Kate on several projects over the last three years. The most recent was for copywriting and she interpreted the brief perfectly and provided us with one of the best copy documents I have seen. Her attention to detail and inclusion of SEO and site cross linking strategies made coding the site a much more efficient task. If you need a freelance web / SEO copywriter I highly recommend Kate.”

Top qualities: Great Results, Expert, Creative

Brad Amos | General Manager | Redbox | January 13, 2010

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“Kate has a huge breadth of experience and skill that makes her a great asset to have working on any project. She is extremely professional, diligent and proactive in her approach and someone we will continue to work with.”

Top qualities: Great Results, On Time, High Integrity

Tom Hutton | General Manager | Ideagarden | January 13, 2010

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“Kate has been instrumental in helping me take a complex and rather unwieldy idea for a website and turning into a concise, detailed document ready for quoting. She has proven to be efficient, knowledgeable and good humoured. Considering I had already had one unsuccessful experience with other web developers, working with Kate was a dream.
I would not hesitate to recommend Kate to anyone who is trying to take a web idea and make it reality, or alternatively, anyone who wants to update and improve their existing website.”

John Titley | Director | CrewWho | 30 November 2009

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“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.”

Brent Whittington | Client Services Manager  | Bullseye | 19 November 2009

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“Kate’s SEO review and recommendations for how we could make our new media site SEO friendly were excellent and met all my expectations and more. It was an absolute pleasure working with Kate and I can’t recommend her highly enough.”

Emma Sturgiss | Public Relations Manager | Marketing Global Public Relations | Tourism Australia | 11 November 2009

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‘Working with Kate was informative, interesting and fun. She pinpointed a range of ways to improve our SEO ranking and explained the technicalities of SEO clearly that it demystified the process. Her recommendations have been applied to our International Media Website and we look forward to seeing the results.

Phoebe Grealy, Media Coordinator – Destination | Marketing Global Public Relations | Tourism Australia | 11 November 2009

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‘Kate’s expertise in helping build the Imperial Leather website was invaluable. From copywriting to scope development and technical assistance Kate’s involvement went over and above our expectations and helped us build a website we’re all thrilled with.’

Emily Scobie | Senior Account Director | Triad | 21 Aug 2009

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“Kate reworked our existing site to give it a more modern feel and to allow us to maintain the site ourselves, which gives us the flexibility to add new features, like ‘mot du jour’, videos, music, grammar lessons etc. The site looks amazing, but more importantly it delivers. We’re in first or second position for our chosen keywords across Google, Yahoo and Ninemsn. Her great SEO know-how really works, we don’t do any other form of advertising, purely online and we’re inundated with requests.”

Hichem Moussa | Head Tutor | VoulezVouloz | July 6 2009

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“My new site is so fantastic!  Not only does the design look great but, thanks to Kate’s personalised approach to training, it is quick and easy for me to update it myself.  If I can do it, anyone can.  Talk to Kate about designing one for you today. Why put it off!”

Matt Butcher | Actor | July 5 2009

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“Kate has brought me (and Reasontospeak.com) out of our shell – from a little pippy, she has produced a trumpeting conch. She’s good. No – very good!”

Paul Griffiths | Managing Director | Reasontospeak | July 3, 2009

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“I have had the pleasure of working with Kate twice. The first time was from 1999 to 2003 at OgilvyOne. In 1999 the internet was still a bit wet behind the ears. Kate wasn’t. She was one of the pommy experts imported to show us Aussies a few tricks on how it’s done. The second time was 2008/2009 when she freelanced for me at Atlantis Healthcare, providing us with a scope of works, site map, engaging copy and outstanding SEO expertise. Kate works with fervour and passion. She is highly intelligent, exceptionally knowledgeable and has excellent project management skills. Being extremely creative doesn’t often go hand in hand with pragmatism – Kate manages both with aplomb. She possesses a high level of attention to detail, is flexible and always willing to go that extra mile to get the project delivered. A great thinker and problem solver, she doesn’t skip a beat. Friendly, approachable and superbly quick-witted, she is also a great gal to have around. I’m looking forward to Round Three.”

Fiona Seton | Creative Director | Atlantis Healthcare | June 24, 2009

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“Contracting Kate Toon to build my new website was the smartest move I have made for my career in years. Fresh , streamlined design , easy to use and totally user friendly. For the first time ever I can maintain and update my site myself! I am not good with computers but even I manage to post items and keep my site fresh and up to date with ease . Thanks Kate for making such a difference.”

Deborah Bradshaw | Actor | June 20 2009

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“Kate Toon has been of immense help to me and my business. Her ability to cut to the chase and provide creative copy that sells is quite remarkable. All this and she is a pleasure to work with as well! I commend her to you most highly.”

Bruce Glen | Founder | Bespoke Magic

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“Kate established the brand’s tone of voice and wrote all copy prior to launch across the various media. We have found Kate a pleasure to work with, excellent in her project management skills, excellent in meeting tight deadlines and excellent in coming up with creative solutions to difficult problems.”

Baukjen DeSwaan Arons | Managing Director | Isabella Oliver

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“Kate is a first class writer, with an incredible knowledge of writing for the web. Kate wrote the copy for our first website and provided invaluable advice on setting the correct tone and style for the site whilst incorporating important SEO foundations. I highly recommend Kate for anyone looking for online copywriting and production services.”

Stephen Bavister | Managing Director | Lexis Click

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Head of Production, Contract, MassMedia Studios

“I had the privilege of working with Kate when she was the Head of Production at MassMedia studios. She had an interesting hybrid role, managing all of the agencies production – whilst also producing and copywriting all of the companies marketing material. Kate is an extremely talented person. Her creativity, wit and ideas only adds to her strong management skills and solid work ethic. Completely is extremely reliable and trustworthy. Her copywriting skills nothing short of superb.

I was always astounded by her ability to come up with high quality content in fast turnaround time. Her extensive knowledge of SEO/SEM standards is impressive and her understanding of the web and current technologies is very good. Also being a copywriter – she can bring multiple levels of skill and expertise to the interactive media field. I am very glad that I was able to work with Kate, I gained very much out of our professional relationship. And I do hope that one day we will be able to work together again.

I thoroughly recommend Kate to anyone who requires a Copywriter, Web SEO/SEM Guru, Executive Producer or general all round awesome person.

Roger Sho Gerhmann | Creative Director | MassMedia Studios

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“Kate has been a HUGE contributor to MassMedia in her short time with us. Joining as a contractor to head up our production team her influence was soon felt with the team becoming more organised in response to procedures being enforced and followed. Not only has she been a mentor and leader but she has also contributed to MassMedia’s strategy and marketing initiatives along with developing impressive concepts and strategy for our clients. Kate is dependable, creative, innovative and gets the job done. Definitely traits any CEO would look for in a potential employee.”

Steve Fanale | Founder, CEO | MassMedia Studios

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“Kate is an absolutely terrific manager and an asset to any digital or advertising organisation. She works well within a team and is an excellent resource and adviser in business process and best management practice. She is highly creative and works well with a group to determine effective creative strategy and solutions for clients. She’s been a huge savoir to me and I sincerely hope I work with her again in the future.”

Duncan Stewart | Business Development Manager | MassMedia Studios

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“Kate has always been one of the best clients of ours. She is a great manager who knows what the client wants and what needs to be delivered, which is essential for us as a development team to avoid redundant work, save lots of time and resources. I always felt working working with Kate is the most efficient and comfortable.”

Wayne Wang | Director | Captainsoft

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Executive Producer, Contract, Tipping Point

Kate is exceptional. She delivered brilliantly to our clients and very quickly set in place new systems and processes that enhanced our delivery capability as an agency. She’s also a great person too!”

Renee Todres | Owner | Tipping Point

Senior Producer – Contract, Ogilvy

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“Kate’s a real go-getter. She knows her stuff and will give a no-nonsense appraisal of a project. She’s a great team player, great at sharing her knowledge, mentoring and creating a good team spirit.”

Kent Wildish | Executive Producer | Singleton Oglivy Interactive

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“Kate is the type of colleague you would sell your arm and your leg to work with again. Her enthusiasm for her work is contagious and she is continually an inspiration and fountain of knowledge of all things technical, creative and managerial. She was sorely missed when she left Ogilvy, but I would happily recommend Kate to anyone.”

Mags Rose Quisumbing | Associate Producer | Singleton Oglivy Interactive

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“Kate is one of the most reliable and hardest working Senior Producers I have had the pleasure to work with. Her communication skills and determination to get projects done on time, within budget and ‘on-brief’ is incredible. Kate has also got an extensive knowledge of everything ‘Digital’ and is able to effectively present and recommend technical and creative solutions. I thoroughly enjoyed working with Kate and would highly recommend her to any Digital/Interactive company to look after their projects.”

Dan Putelli | Creative Group Head | Singleton Oglivy Interactive

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“Kate was working with us on contract whilst my manager was away for holiday. I worked with her only for a little while yet I’ve learnt so much from her. She has great knowledge of online / digital, excellent management and people skills. She is a brilliant thinker and problem solver. Combined with her high spirit and great personality, Kate is definitely a great team leader. I would recommend her to anyone and hope to work with her again in future.”

Laura Tjitradjaja | Digital Producer | Singleton Oglivy Interactive

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“Kate is a wonder. She covered my position of Senior Producer whilst I took 3 weeks leave last year. I spent a couple of days with Kate either side of my leave, and learnt more, working with her in those few days then any other period in my career. On my return, Kate had implemented many new time-saving processes which we still use today. Not only did Kate manage the team through one of the busiest periods we have had, she provided very valuable training to both the account service and producers in my team. Kate is super efficient, and generally a fun person to be around. I am a much better S.P as a result of working with Kate, and working past midnight is now a thing of the past for me. I have no hesitation in recommending Kate, and would love to work with her again in the future.”

Corina Seeto | Senior Producer | Singleton Oglivy Interactive

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Head of Digital, Contract, MercerBell

“I have worked with Kate at both RMG Connect (Vodafone account) and at MercerBell (multiple clients). She is the most thorough Digital person I have ever worked with, and I learned a lot from her in the time we worked together. Her scoping documents are second to none…she doesn’t miss a detail. And she can certainly kick butt and never misses a deadline. I would not hesitate to recommend her and would also jump at the chance to work with her again, and hopefully will in another role in the future.”

Jayne Andrews | Senior Account Director | MercerBell

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“I worked with Kate at MercerBell in 2007. At the time she was head of the digital department. Kate wore many hats when managing the team, one of which was writing copy. She is an amazing online copywriter, her extensive digital knowledge provides a strong platform for writing for online. She knows how to make every line effective, optimizing for search and making copy simple, concise and action oriented whilst maintaining charm and friendliness. I would recommend Kate for any online copywriting projects.”

Nadine Dawood | Account Director | MercerBell

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Executive Producer, Contract, RMG Connect

“Kate is a fantastic and enthusiastic professional to work with/for. Her people management skills and her efficiency are certainly two key assets. Her creative flair and sharp wit,surpassed only by her integrity, makes Kate a terrific person to deal with. I highly recommend her.”

Nico Abbruzzese | Executive Producer | RMG Connect

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“Kate is one of those rare people who has equally strong skills in creative as well as project management across multiple levels. She always adds value to every discussion and works at a speed that means her productivity is 150%! She is adaptable, flexible and fun to have around.” Sally Martyn , Managing Director Australia , RMG Connect

“Kate is the best producer I’ve ever had the pleasure of working with. She knows digital inside and out. Her killer combination of balls, brains and charm ensures every job looks great and rolls out on time and to budget. She should be in Hollywood.”
Christine Ahearn | Creative Group Head | RMG Connect

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Global Product Manager at Advertising.com

“Kate is an extremely capable digital professional. She has a deep knowledge of all aspects of technology and is the most efficient project manager i have ever worked with. For example, at Advertising.com a project that was meant to take 2 months took 3 weeks. She is focused, energetic and always delivers on time. I cannot speak highly enough on her broad range of skills. She is also a real personality and someone you will enjoy spending time with at or outside work. Kate is highly recommended and i wish her well in all future endeavours.”


Nick Chapman
| Director of Business Development | Advertising.com

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Senior Producer at Dare Digital, UK

“Kate always comes across as being totally focused on the O2 account. Definitely an asset to the team without whom I’d doubt we’d have the ability to deliver to the same high standards, volume and complexity.”

Ashley Schofield | Head of Retention and Acquisition | O2 Online

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“Kate shows a real energy and spirit in her approach to work. She has a clear creative ability backed up with strong techincal know-how and a dedicated attitude to delivery.”

Flo Heiss | Creative Director | Dare Digital

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“Kate is a great asset to Dare. She understands the needs of the client and makes great effort to achieve her objectives. She is constantly forthcoming with ideas and effective in communication. Her management skills are also faultless and she is not shy about pushing her client if required. To her credit, Kate is well respected by the whole team at O2.”

Shaun Hawkins | Marketing Manager | O2 Online

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Senior Producer at Singleton Ogilvy Interactive, Australia

“The creative output we received from Kate was never anything less than perfect. It was a refreshing experience to work with a copywriter who is so quick to understand the brief and so able in producing excellent creative work.”

Len Patane | Enterprise Marketing | Telstra Retail

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“Kate has demonstrated her ability time and time again to provide not only strategic input, but also a strong technical understanding and creative awareness on every project she has been involved in.”

Mick Stanic | Executive Producer | Singleton Oglivy Interactive

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“Kate and I have worked together on a number of projects for Nokia, American Express, ING Direct, Kimberly Clark and Unilever. As a Copywriter, Kate showed a creative flair which continually over-delivered on client expectations. Working with her on American Express, she continually presented innovative ideas and copy. ”

Nicki Kenyon | American Express – Group Account Director | Singleton Oglivy Interactive

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“As producer on the Telstra Business for approx 3 years I found Kate to be an amazing manager and a real creative talent. A creative with business acumen and solid project management is a rare breed.”

Chris Slough | Telstra – Group Account Director | Singleton Oglivy Interactive

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“Thanks for the creative Kate, it looks great. Some really innovative ideas here, tough to get through legals, but I think the end result was worth the hassle. Lets keep pushing the envelope!”

Andrew Reid | Marcoms Manager | CBA

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“Kate, I just wanted to thank you for your efforts on the relaunch of the site, it really has been a pleasure working with you and despite all the hitches our end, you really kept things running smoothly.

Marcelo De Silva | Head of Interactive Strategy | ING Direct

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“It’s tempting to say which role suits her best – Producer or Copywriter. But to me the point is that she can do both well. She’s one of those rare left and right brain people, both analytical and creative. It would be hard to find a better interactive all-rounder.”

Matt Rochford | Creative Director | Singleton Oglivy Interactive

Contact me

If you need an SEO copywriter, SEO Consultant, Information Architect, Strategist, Trainer or want a brand new website, call me in Sydney Australia on +61 (0)418 166 458 or email me.

“Kate is an absolute pleasure to work with. She is an extremely talented individual with the ability to absorb masses of information and turn it into something that is client and customer friendly. She a true wordsmith and I look forward to the opportunity to work with her again.” October 4, 2010

Top qualities: Great Results, Personable, Creative

Neville Gotla,
hired Kate as a IT Consultant in 2010

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