Kind words from my lovely clients about my copywriting and SEO work.

“Kate Toon has proven to me that she has a keen insight into marketing and business. As a writer, the copy Kate recommends is always spot on in attracting a positive response. Kate is also incredibly experienced in SEO and as information architect. The websites Kate produces are very professional and user-friendly. Her knowledge and her generous attitude has assisted me to become a more technically-savvy Producer; she has assisted me in giving me very specific technical advice with three theatre productions. Kate Toon has proven to be generous with her time and understanding of the diffulties of producing theatre, without ever focusing on making a quick buck. Kate Toon is a strong, experienced, smart and generous business woman who has always focused on developing our very strong business relationship. I would recommend Kate in a second to anybody wanting to move their business forward, especially clients in the theatre/film industry.‎”

Tracey Adams‎‎ – Theatre Producer, 14 July 2010, (Review taken from Google)

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“Kate Toon is the beauty and the brains behind my budding blog. Kate’s services have included priceless support & encouragement, skimmed flat whites & caramel slices & most importantly, endless enthusiasm for my latest flower project. A consummate wordsmith Kate will not only make it happen, it will be slick, professional and tickle your readers to boot. I cannot recommend Kate highly enough.‎”

Victoria Mitton – Blogger , 12 July 2010, (Review taken from Google)

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“I have worked with Kate on two email newsletters and found her online copywriting particularly on the mark. She is a proactive and professional writer and it has been a pleasure to work with her. A quote from one of my clients that Kate did copywriting for was “We are over the moon with Kate Toon“.‎”

Kirsty Pearce – Account Director,  Tipping Point , 7 July 2010, (Review taken from Google)

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“Kate was prompt, on brief, on time and the copy quality was great. What more can you ask for.”

Top qualities: Great Results, Good Value, On Time

Glen Knowles Director | Kelly Street Digital 7 April, 2010

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“Kate definitely has all the high quality skills and experience her CV and the other comments suggest. But in simple terms, I love working with Kate, and that counts for a lot in my book. So I will continue to work with Kate when and where I can. Why? Again simple things. I like how she always adds value to any project she works on. I like how I can just give her a project, whether simple or complicated, and I know it will get done, and done well. I like how she collaborates. I like how she is not creatively precious – as some great writers can be. And I like how her focus is always on what is best for the client… Work with her – there will be no regrets!”

Top qualities: Great Results, Expert, High Integrity

Justin Zachan Director | Idea Garden 2 March, 2010

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“Kate was highly professional throughout my dealings with her. A highly passionate individual who provides a very high standard of work and also very easy to work with. I would definitely seek her services again if I had a similar brief. May 18, 2010

Top qualities: Great Results, Expert, On Time

Ramzi Yakob Strategist | Hyper Happen Feb, 2010

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“I have worked with Kate on several projects over the last three years. The most recent was for copywriting and she interpreted the brief perfectly and provided us with one of the best copy documents I have seen. Her attention to detail and inclusion of SEO and site cross linking strategies made coding the site a much more efficient task. If you need a freelance web / SEO copywriter I highly recommend Kate.”

Top qualities: Great Results, Expert, Creative

Brad Amos General Manager  | Redbox January 13, 2010

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“Kate has a huge breadth of experience and skill that makes her a great asset to have working on any project. She is extremely professional, diligent and proactive in her approach and someone we will continue to work with.”

Top qualities: Great Results, On Time, High Integrity

Tom Hutton General Manager  | Ideagarden January 13, 2010

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“Kate has been instrumental in helping me take a complex and rather unwieldy idea for a website and turning into a concise, detailed document ready for quoting. She has proven to be efficient, knowledgeable and good humoured. Considering I had already had one unsuccessful experience with other web developers, working with Kate was a dream.
I would not hesitate to recommend Kate to anyone who is trying to take a web idea and make it reality, or alternatively, anyone who wants to update and improve their existing website.”

John Titley, Assistant Director | 30 November 2009

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“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.”

Brent Whittington, Client Services Manager  | Bullseye 19 November 2009

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“Kate’s SEO review and recommendations for how we could make our new media site SEO friendly were excellent and met all my expectations and more. It was an absolute pleasure working with Kate and I can’t recommend her highly enough.”

Emma Sturgiss, Public Relations Manager | Marketing Global Public Relations | Tourism Australia 11 November 2009

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‘Working with Kate was informative, interesting and fun. She pinpointed a range of ways to improve our SEO ranking and explained the technicalities of SEO clearly that it demystified the process. Her recommendations have been applied to our International Media Website and we look forward to seeing the results.

Phoebe Grealy, Media Coordinator – Destination | Marketing Global Public Relations | Tourism Australia 11 November 2009

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‘Kate’s expertise in helping build the Imperial Leather website was invaluable. From copywriting to scope development and technical assistance Kate’s involvement went over and above our expectations and helped us build a website we’re all thrilled with.’

Emily Scobie, Senior Account Director, Triad. 21 Aug 2009

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“Kate reworked our existing site to give it a more modern feel and to allow us to maintain the site ourselves, which gives us the flexibility to add new features, like ‘mot du jour’, videos, music, grammar lessons etc. The site looks amazing, but more importantly it delivers. We’re in first or second position for our chosen keywords across Google, Yahoo and Ninemsn. Her great SEO know-how really works, we don’t do any other form of advertising, purely online and we’re inundated with requests.”

Hichem Moussa, Head Tutor, VoulezVouloz,  July 6 2009

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“My new site is so fantastic!  Not only does the design look great but, thanks to Kate’s personalised approach to training, it is quick and easy for me to update it myself.  If I can do it, anyone can.  Talk to Kate about designing one for you today. Why put it off!”

Matt Butcher, Actor, July 5 2009

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“Kate has brought me (and Reasontospeak.com) out of our shell – from a little pippy, she has produced a trumpeting conch. She’s good. No – very good!”

Paul Griffiths, Managing Director, Reasontospeak, July 3, 2009

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“I have had the pleasure of working with Kate twice. The first time was from 1999 to 2003 at OgilvyOne. In 1999 the internet was still a bit wet behind the ears. Kate wasn’t. She was one of the pommy experts imported to show us Aussies a few tricks on how it’s done. The second time was 2008/2009 when she freelanced for me at Atlantis Healthcare, providing us with a scope of works, site map, engaging copy and outstanding SEO expertise. Kate works with fervour and passion. She is highly intelligent, exceptionally knowledgeable and has excellent project management skills. Being extremely creative doesn’t often go hand in hand with pragmatism – Kate manages both with aplomb. She possesses a high level of attention to detail, is flexible and always willing to go that extra mile to get the project delivered. A great thinker and problem solver, she doesn’t skip a beat. Friendly, approachable and superbly quick-witted, she is also a great gal to have around. I’m looking forward to Round Three.”

Fiona Seton – Creative Director, Atlantis Healthcare,  June 24, 2009

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“Contracting Kate Toon to build my new website was the smartest move I have made for my career in years. Fresh , streamlined design , easy to use and totally user friendly. For the first time ever I can maintain and update my site myself! I am not good with computers but even I manage to post items and keep my site fresh and up to date with ease . Thanks Kate for making such a difference.”

Deborah Bradshaw, Actor, June 20, 2009

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“Kate Toon has been of immense help to me and my business. Her ability to cut to the chase and provide creative copy that sells is quite remarkable. All this and she is a pleasure to work with as well! I commend her to you most highly.”

Bruce Glen – Founder of Bespoke Magic

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“Kate established the brand’s tone of voice and wrote all copy prior to launch across the various media. We have found Kate a pleasure to work with, excellent in her project management skills, excellent in meeting tight deadlines and excellent in coming up with creative solutions to difficult problems.”

Baukjen DeSwaan Arons – Managing Director, Isabella Oliver

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“Kate is a first class writer, with an incredible knowledge of writing for the web. Kate wrote the copy for our first website and provided invaluable advice on setting the correct tone and style for the site whilst incorporating important SEO foundations. I highly recommend Kate for anyone looking for online copywriting and production services.”

Stephen Bavister – Managing Director, Lexis Click

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Head of Production, Contract, MassMedia Studios

“I had the privilege of working with Kate when she was the Head of Production at MassMedia studios. She had an interesting hybrid role, managing all of the agencies production – whilst also producing and copywriting all of the companies marketing material. Kate is an extremely talented person. Her creativity, wit and ideas only adds to her strong management skills and solid work ethic. Completely is extremely reliable and trustworthy. Her copywriting skills nothing short of superb.

I was always astounded by her ability to come up with high quality content in fast turnaround time. Her extensive knowledge of SEO/SEM standards is impressive and her understanding of the web and current technologies is very good. Also being a copywriter – she can bring multiple levels of skill and expertise to the interactive media field. I am very glad that I was able to work with Kate, I gained very much out of our professional relationship. And I do hope that one day we will be able to work together again.

I thoroughly recommend Kate to anyone who requires a Copywriter, Web SEO/SEM Guru, Executive Producer or general all round awesome person.

Roger Sho Gerhmann – Creative Director, MassMedia Studios

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“Kate has been a HUGE contributor to MassMedia in her short time with us. Joining as a contractor to head up our production team her influence was soon felt with the team becoming more organised in response to procedures being enforced and followed. Not only has she been a mentor and leader but she has also contributed to MassMedia’s strategy and marketing initiatives along with developing impressive concepts and strategy for our clients. Kate is dependable, creative, innovative and gets the job done. Definitely traits any CEO would look for in a potential employee.”

Steve Fanale – Founder, CEO, MassMedia Studios

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“Kate is an absolutely terrific manager and an asset to any digital or advertising organisation. She works well within a team and is an excellent resource and adviser in business process and best management practice. She is highly creative and works well with a group to determine effective creative strategy and solutions for clients. She’s been a huge savoir to me and I sincerely hope I work with her again in the future.”

Duncan Stewart – Business Development Manager , MassMedia Studios

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“Kate has always been one of the best clients of ours. She is a great manager who knows what the client wants and what needs to be delivered, which is essential for us as a development team to avoid redundant work, save lots of time and resources. I always felt working working with Kate is the most efficient and comfortable.”

Wayne Wang – Director , Captainsoft

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Executive Producer, Contract, Tipping Point

“Kate is exceptional. She delivered brilliantly to our clients and very quickly set in place new systems and processes that enhanced our delivery capability as an agency. She’s also a great person too!”

Renee Todres – Owner, Tipping Point

Senior Producer – Contract, Ogilvy

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“Kate’s a real go-getter. She knows her stuff and will give a no-nonsense appraisal of a project. She’s a great team player, great at sharing her knowledge, mentoring and creating a good team sprit.”

Kent Wildish – Executive Producer , Singleton Oglivy Interactive

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“Kate is the type of colleague you would sell your arm and your leg to work with again. Her enthusiasm for her work is contagious and she is continually an inspiration and fountain of knowledge of all things technical, creative and managerial. She was sorely missed when she left Ogilvy, but I would happily recommend Kate to anyone.”

Mags Rose Quisumbing – Associate Producer, Singleton Oglivy Interactive

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“Kate is one of the most reliable and hardest working Senior Producers I have had the pleasure to work with. Her communication skills and determination to get projects done on time, within budget and ‘on-brief’ is incredible. Kate has also got an extensive knowledge of everything ‘Digital’ and is able to effectively present and recommend technical and creative solutions. I thoroughly enjoyed working with Kate and would highly recommend her to any Digital/Interactive company to look after their projects.”

Dan Putelli – Creative Group Head , Singleton Oglivy Interactive

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“Kate was working with us on contract whilst my manager was away for holiday. I worked with her only for a little while yet I’ve learnt so much from her. She has great knowledge of online / digital, excellent management and people skills. She is a brilliant thinker and problem solver. Combined with her high spirit and great personality, Kate is definitely a great team leader. I would recommend her to anyone and hope to work with her again in future.”

Laura Tjitradjaja – Digital Producer Singleton Oglivy Interactive

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“Kate is a wonder. She covered my position of Senior Producer whilst I took 3 weeks leave last year. I spent a couple of days with Kate either side of my leave, and learnt more, working with her in those few days then any other period in my career. On my return, Kate had implemented many new time-saving processes which we still use today. Not only did Kate manage the team through one of the busiest periods we have had, she provided very valuable training to both the account service and producers in my team. Kate is super efficient, and generally a fun person to be around. I am a much better S.P as a result of working with Kate, and working past midnight is now a thing of the past for me. I have no hesitation in recommending Kate, and would love to work with her again in the future.”

Corina Seeto – Senior Producer , Singleton Oglivy Interactive

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Head of Digital, Contract, MercerBell

“I have worked with Kate at both RMG Connect (Vodafone account) and at MercerBell (multiple clients). She is the most thorough Digital person I have ever worked with, and I learnt alot from her in the time we worked together. Her scoping documents are second to none…she doesnt miss a detail. And she can certainly kick butt and never misses a deadline. I would not hesitate to recommend her and would also jump at the chance to work with her again, and hopefully will in another role in the future.”

Jayne Andrews – Senior Account Director , MercerBell

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“I worked with Kate at MercerBell in 2007. At the time she was head of the digital department. Kate wore many hats when managing the team, one of which was writing copy. She is an amazing online copywriter, her extensive digital knowledge provides a strong platform for writing for online. She knows how to make every line effective, optimizing for search and making copy simple, concise and action oriented whilst maintaining charm and friendliness. I would recommend Kate for any online copywriting projects.”

Nadine Dawood – Account Director , MercerBell

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Executive Producer, Contract, RMG Connect

“Kate is a fantastic and enthusiastic professional to work with/for. Her people management skills and her efficiency are certainly two key assets. Her creative flair and sharp wit,surpassed only by her integrity, makes Kate a terrific person to deal with. I highly recommend her.”

Nico Abbruzzese – Executive Producer , RMG Connect

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“Kate is one of those rare people who has equally strong skills in creative as well as project management across multiple levels. She always adds value to every discussion and works at a speed that means her productivity is 150%! She is adaptible, flexible and fun to have around.” Sally Martyn , Managing Director Australia , RMG Connect

“Kate is the best producer I’ve ever had the pleasure of working with. She knows digital inside and out. Her killer combination of balls, brains and charm ensures every job looks great and rolls out on time and to budget. She should be in Hollywood.”
Christine Ahearn – Creative Group Head , RMG Connect

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Global Product Manager at Advertising.com

“Kate is an extremely capable digital professional. She has a deep knowledge of all aspects of technology and is the most efficient project manager i have ever worked with. For example, at Advertising.com a project that was meant to take 2 months took 3 weeks. She is focused, energetic and always delivers on time. I cannot speak highly enough on her broad range of skills. She is also a real personality and someone you will enjoy spending time with at or outside work. Kate is highly recommended and i wish her well in all future endeavours.”
Nick Chapman – Director of Business Development , Advertising.com

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Senior Producer at Dare Digital, UK

“Kate always comes across as being totally focused on the O2 account. Definitely an asset to the team without whom I’d doubt we’d have the ability to deliver to the same high standards, volume and complexity.”

Ashley Schofield – Head of Retention and Acquisition, O2 Online

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“Kate shows a real energy and spirit in her approach to work. She has a clear creative ability backed up with strong techincal know-how and a dedicated attitude to delivery.”

Flo Heiss – Creative Director, Dare Digital

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“Kate is a great asset to Dare. She understands the needs of the client and makes great effort to achieve her objectives. She is constantly forthcoming with ideas and effective in communication. Her management skills are also faultless and she is not shy about pushing her client if required. To her credit, Kate is well respected by the whole team at O2.”

Shaun Hawkins – Marketing Manager, O2 Online

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Senior Producer at Singleton Ogilvy Interactive, Australia

“The creative output we received from Kate was never anything less than perfect. It was a refreshing experience to work with a copywriter who is so quick to understand the brief and so able in producing excellent creative work.”

Len Patane – Enterprise Marketing, Telstra Retail

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“Kate has demonstrated her ability time and time again to provide not only strategic input, but also a strong technical understanding and creative awareness on every project she has been involved in.”

Mick Stanic – Executive Producer, Singleton Oglivy Interactive

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“Kate and I have worked together on a number of projects for Nokia, American Express, ING Direct, Kimberly Clark and Unilever. As a Copywriter, Kate showed a creative flair which continually over-delivered on client expectations. Working with her on American Express, she continually presented innovative ideas and copy. ”

Nicki Kenyon – American Express – Group Account Director, Singleton Oglivy Interactive

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“As producer on the Telstra Business for approx 3 years I found Kate to be an amazing manager and a real creative talent. A creative with business acumen and solid project management is a rare breed.”

Chris Slough – Telstra – Group Account Director , Singleton Oglivy Interactive

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“Thanks for the creative Kate, it looks great. Some really innovative ideas here, tough to get through legals, but I think the end result was worth the hassle. Lets keep pushing the envelope!”

Andrew Reid – Marcoms Manager, CBA

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“Kate, I just wanted to thank you for your efforts on the relaunch of the site, it really has been a pleasure working with you and despite all the hitches our end, you really kept things running smoothly.

Marcelo De Silva – Head of Interactive Strategy, ING Direct

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“It’s tempting to say which role suits her best – Producer or Copywriter. But to me the point is that she can do both well. She’s one of those rare left and right brain people, both analytical and creative. It would be hard to find a better interactive all-rounder.”

Matt Rochford, Creative Director, Singleton Oglivy Interactive

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“Working with Kate for three years in both her roles as a Creative and a Producer has conditioned me into wanting to work with nothing less than the best! She is a superb communicator, a vivid conceptualiser, all in all a top creative with a sense of humour surpassed by none.”

Craig Bailey – Senior Designer, Singleton Oglivy Interactive

Contact me

Whether you’re after an SEO copywriter, SEO Consultant, Information Architect, Strategist, Trainer or want a brand new website, call Kate in Sydney Australia on +612 (0)418 166 458 or email me.