An overview of my recent SEO consulting, copywriting, Information architecture and web development work. If you’d like to know more about any of the jobs listed below or to see samples please or email me. Or if you’ve got a few minutes to spare check out my client testimonials.

April 2012

Currently taking bookings for April 2012 – please contact me on 0418 166458.

March 2012

Taking a big fat lazy break in March.

February 2012

• Orijen - Site architecture.  (new site not yet live).
• SECRET SQUIRREL 1 – Can’t say as I’ve signed an NDA – SEO Copywriting.
• SECRET SQUIRREL 2 – Can’t say as I’ve signed an NDA – SEO Copywriting.
• Sandoz Communications – Email copywriting.
• Symantec  – PartnerNews email and landing pages (Via Tipping Point)

January 2012

• Swans Connect Limousines – SEO copywriting, IA advice. (new copy not yet live)
• Nicorette – SEO copywriting. (new copy not yet live)
• Curash – (via  MJW Advertising) – SEO copywriting. (new copy not yet live)
• National Parks Australia – (via Bullseye) – SEO copywriting. (new copy not yet live)
• Symantec  – PartnerNews email and landing pages (Via Tipping Point)

December 2011

• Curash – (via  MJW Advertising) – SEO copywriting. (new copy not yet live)
• National Parks Australia – (via Bullseye) – SEO copywriting. (new copy not yet live)
• Symantec  – PartnerNews email and landing pages (Via Tipping Point)

November 2011

• EmailSignature – Brochure copywriting.
• Kmart Tire and Auto Services (via  MJW Advertising) – SEO copywriting. (new copy not yet live)
• Precipio (Volt Creative) – SEO copywriting. (new copy not yet live)
• Calculate Balance – SEO audit.
• Siber Fitness  – Press release creation.
• Symantec  – PartnerNews email and landing pages (Via Tipping Point)

October 2011

• Kmart Tire and Auto Services (via  MJW Advertising) – SEO copywriting. (New copy not yet live)
• Hitachi Construction – Brochure copywriting.
• American Express Connect website (via GlobalRed) – SEO copywriting.
• Tipping Point – PartnerNews Email and landing pages for Symantec.
• Digital Sherpa – SEO Copywriting and site structure.
• Liberty Financial  – SEO copywriting.

September 2011

• TLC Marketing – Direct Mail copywriting.
• The Dentist.net.au – SEO copywriting. (Copy not yet live).
• Liberty Financial  – SEO copywriting.

August 2011

• Netstarter – SEO copywriting.
• CrewWho – Information architecture.
• Degremont – Copywriting for editorial article.
• Soup – Functional specification for new community website.
• Volt Creative
• SEO copywriting for Seymour Dental.
• Tipping Point
•  PartnerNews Email and landing pages for Symantec.
•  Copy for All Roads to Specialisation  module on Symantec.
• Brightlabs
• SEO copywriting for Legend Life (site not yet live).
• The Works – SEO consultancy.
• Liberty Financial  – SEO copywriting.

July 2011

• Harvey World Travel – Copywriting for new internal website.
• Sherbet Birdie – Copywriting for new website.
• CRYKI – Site design advice and SEO copy writing for new website.
• The Dentist.net.au – Functional specification and survey creation.
• Tipping Point -  PartnerNews Email and landing pages for Symantec.
• RTA – Video script writing.
• Your Environment – SEO Copywriting training.
• Liberty Financial  – Pitch management.

June 2011

• Tipping Point -  PartnerNews Email and landing pages for Symantec.
• SuperHeroes – WordPress training and support, Site sweep.
• SmartPups – Copywriting for website, press release and articles.
• Sherbet Birdie – Functional specification creation.
• Jeld Wen – SEO copywriting for HIRO and FLASH brands.
• Liberty Financial  – Functional specification.

May 2011

• Nuffink! – Chilled out in May.

April 2011

• VoulezVouloz – Blog post writing.
• Tipping Point -  PartnerNews Email and landing pages for Symantec.
• Financial Institution – Functional specification, wireframes, site map creation for large Financial brand (NDA signed so can’t disclose name!).
• Marketing Director – SEO copywriting, Social Media set up and SEO advice.
• JTS Eco Clean – SEO copywriting.
• CrewWho – Project management and UAT.
• Bullseye
  • Advertising concepts for Blackmores.
  • Copywriting for Westpac business.
• Pusher – Advertising concepts for AMF Bowling.
• Liberty Financial  – Information Architecture.

March 2011

• Chilcott’s Butchery – SEO website development.
• Tipping Point -  PartnerNews Email and landing pages for Symantec.

Feb 2011

• Painting Holidays Italy – WordPress Website build (site heavily edited by client since build).
• TLC Marketing – EDM copywriting.
• Branded Mails – Case study and EDM copywriting.
• Volt Creative
  • Stratum – SEO keyword review, Technical audit and copy review.
  • Pinkcandy – SEO keyword review, Technical audit and copy review.
• Tipping Point – All Roads Website copy, PartnerNews Email and landing pages for Symantec.

Jan 2011

• Asiarooms – SEO consultancy.
• Smartline – SEO Sales copywriting for new landing page.
• NSW National Parks – SEO Copywriting, Information architecture and SEO advice.
• CrewWho – SEO copywriting.
• Tipping Point – PartnerNews Email and landing pages for Symantec.

Dec 2010

• Asiarooms – SEO consultancy.
• AWTS – Website redesign and build.
• Tipping Point – PartnerNews Email and landing pages for Symantec.

Nov 2010

• JigoCity – Email copywriting for Sydney and Gold Coast.
• In-deed Property Lawyers – SEO consultancy. (Site not yet live)
• Brightlabs – SEO copywriting. (Copy not yet live)
• Smartline – SEO Sales copywriting.
• CrewWho – SEO/ SMO consultancy and project management. (Site not yet live)
• Advanced Trading Workshop – Radio script.
• Tipping Point – PartnerNews Email and landing pages for Symantec.

Oct 2010

• The Primate Perspective – SEO-friendly WordPress website redevelopment.
• Paper Tree Photography – SEO copywriting and advice.
• Connect Digital – Functional specification creation for new website. (Site not yet live)
• Craftmumship – SEO audit and advice for blog.
• Australian Organics Directory – SEO audit and advice for website.
• Tipping Point – PartnerNews Email and landing pages for Symantec.

September 2010

• Sophie Scott – SEO-friendly website development.
• Publicis Mojo – Radio copy for Virgin Mobile Member’s lounge.
• Pusher – Video script development for Samboy Chips.
• Bullseye – Revisions and additions to savings promotion for Westpac.
• Jen Hamilton – SEO-friendly website development.
• Tipping Point – PartnerNews Email and landing pages for Symantec.
• Volt Creative – SEO copywriting for Certus3.

August 2010

• Tipping Point – PartnerNews Email and landing pages for Symantec. (View sample)
• Sachr – SEO copywriting and IA (new copy not yet live).
• Audi A8 – SEO copywriting, EDM writing, Video script production.
• Aquabocci – SEO copywriting (new copy not yet live).

July 2010

• Tipping Point – PartnerNews Email and landing pages for Symantec.
• Kelly Street Digital – Brochure copywriting for Campaign Taxi.
• Digital Chameleon – Banner advertisements concepts and SEO copywriting for splash page.
• Bullseye – Direct Debit forms for Westpac.

June 2010

• Tipping Point – PartnerNews Email and landing page for Symantec.
• Branded Mails – ADMA promotion flyer.  View PDF .
• RTA – Completion of SEO copywriting and digital strategy.
• Bullseye
  • Emails and landing pages for Real Insurance.
  • Savings promotion for Westpac.
• Ideagarden
  • SEO technical audit, keyword analysis, ongoing strategy and copywriting guidelines for  My Nikon Life.
  • Comprehensive SEO copy deck for an upcoming promotional site for Novartis.
  • Ongoing SEO copywriting for E*TRADE.

May 2010

• First Steps Parenting – WordPress site build with  Facebook and Twitter profiles.
• Ideagarden – Ongoing SEO copywriting for E*TRADE.
• Bullseye – Website copywriting for Westpac Term Deposits, Business Product and several other products.
• Brighton Consulting – SEO consultancy project with Brighton Consulting for their client IMB, which included:
  • SEO site audit and technical checklist.
  • Keyword analysis and recommendation.
  • SEO Strategy.
• Tipping Point
  • PartnerNews Email and landing page for Symantec.
  • Information Architecture for AAPT.
• Kelly Street Digital – Brochure copywriting for Austrade.
• RTA – Ongoing SEO copywriting and digital strategy.

April 2010

• Ideagarden – Ongoing SEO copywriting for E*TRADE.
• Bullseye – Ongoing website copywriting for Westpac Savings accounts, promotions and several other products.

• Kelly Street Digital – SEO copywriting for Pegasus.
• Redbox – SEO copywriting for Front Cooking School.
• RTA – Ongoing SEO copywriting and digital strategy.

March 2010

• Redbox – SEO copywriting for HR company.
• Bullseye – Ongoing website copywriting for Westpac.
• RTA – Ongoing SEO copywriting and digital strategy.
• Renascent Construction – SEO copywriting.

Feb 2010

• RTA – Ongoing SEO copywriting and digital strategy.
• Bullseye – Ongoing website copywriting for Westpac.
• Hyper Happen in the UK for their client Pedigree Chum, which included:
  • SEO site audit and technical checklist.
  • Keyword analysis and recommendation.
  • SEO copywriting guidelines.
  • SEO Strategy.

Jan 2010

• Bullseye – Ongoing website copywriting for Westpac.
• RTA – Ongoing SEO copywriting and digital strategy.
• Bespoke magic – WordPress development.
• Information architecture project for large website – NDA signed.

Dec 2009

• RTA- Digital advisor working on new website task including:
  • Information architecture.
  • Drafting of functional specification.SEO review, strategy and keyword generation.
  • Design review.
  • Project management of development phase.
  • Site copywriting.

Nov 2009

• Bullseye
  • SEO copywriting for Coca-Cola Live Positively.
  • SEO copywriting for The Coca-Cola Foundation Australia

Oct 2009

• Tourism Australia mediaSEO review including:
  • A comprehensive site review covering existing position and all aspects of SEO from keyword saturation to possible technical blocks.
  • Keyword recommendations with competition analyisis.
  • Reworking of two existing content pieces to ensure SEO feasibility.
  • Creation of a template copy deck for future pages.

Sept 2009

• Mobitan – WordPress development.
• RMG – Email copywriting.
• Triad – working on the  Imperial Leather Australia siteincluding:
  • SEO copywriting.
  • SEO advice.
  • Wireframing and sitemap.

June 2009

• VoulezVouloz – WordPress site development.
• Reason To Speak- Digital strategy advice and practical help including:
  • Building a blog with a self-designed theme.
  • Setting up a LinkedIn profile.
  • Setting up a Twitter page.
  • Creating a Facebook profile page and Networked Blogs page.
  • Creating a delicious profile.

• Atlantis Heatlhcare – SEO copywriting and information architecture.
• MassMediaI completed various jobs including
  • Writing content for the MMS Blog.
  • Sales brochure copywriting.
  • Case studies copywriting.
  • Relationship Marketing animation script.
  • Audi Q5 5earch – an interactive adventure across Australia and the World Wide Web. This competition site was built in Flash and fully integrated with Traction. It offered daily prizes, reward points redemption and had a ‘refer a friend’ function. It encouraged engagement via daily and weekly prizes, SMS, email and leader boards. It also involved online advertising and above-the-line integration. The site was nominated in the 2010 B&T awards.
  • Traction – SEO copywriting, email copywriting.

Contact me

If you need an SEO copywriter, SEO Consultant, Information Architect or brand new website, call me in Sydney Australia on +612 (0)418 166 458 or email me.