Archive : Opinion

I’m growing a little tired of writing educational ‘How to’ blogs and showy-offy client case studies, so here’s a personal blog. If you don’t like this kind of thing, then get out now. Also be warned: there’s plenty more where this came from. Poor old Facebook. It gets a hard time, right? If...

Why I sucked at going offline So, last week I attempted to detach from digital media. And guess what? I failed. Miserably. This was mainly due to work, which, although supposed to finish on Friday, lingered on throughout the week. I found it hard to say no to clients who needed me, so I didn’t. I...

Ommmm I’m a digital junkie. A serious addict. If I’m not ‘facebooking*’, I’m ‘tweeting*’. I Google myself almost daily. I join at least three new social network or directories a week. You know all those links that people post? I read them. All of them. And then I comment. And then I comment...

In a recent report from Brian Prentice, Gartner Research VP, it was predicted that as more businesses move into social media, the need for automation will increase. According to the report, in 2010 the average Facebook user had between 120 and 150 friends and some portion of these are not real people....

It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information architecture and usability and how they relate (loosely) to...

Save 2 -5 seconds with Google Instant See what I did there? I wrote a deliberately provocative title for my blog post.  The fact that it’s not true is beside the point; this cheeky little link bait title it might just generate a little buzz and get me a few fresh eyeballs and that’s what counts,...

Awesome illustration by Kate Toon I’m a fan of social media, both from a personal and business perspective but for me, Foursquare was a step too far. For starters, I don’t have an iPhone® (or smartphone) but, even if I did, I found the thought of telling everyone my exact location a bit unnerving....