Archive : Client case studies

Connecting Cardmembers with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers...

or How one press release created a media frenzy A few weeks ago, I bumped into my friend Simone who was in a bit of a flap. She’d recently performed her Burlesque Fitness routine at Avoca Markets hoping to promote her tongue-in-cheek fitness routines to a new audience. Sadly, after the event the organisers,...

Transforming a business not just a website Back at the start of March 2011, I received an email from Peter at Liberty Financial. “We’re about to completely overhaul our web sites and need help with design and SEO-optimised copy” he said. “Can we discuss to see if you can help us in any way?”...

Australia’s number-one pin up photography studio launches new website I’m delighted to see the fabulous new Sherbet Birdie website go live as it’s a project I’m particularly proud of. Check it out on the link below. Visit the Sherbet Birdie website What is Sherbet Birdie? Have you always dreamed...

Helping a small charity raise awareness I recently took some time away from work to have a little break and, in that time, discovered Smart Pups. Just as Seeing Eye Dogs make the world more navigable for the blind, specially trained Smart Pups help children with special needs gain independence and confidence. Visit...

New client site goes live! I’m pleased to announce that one of my favourite projects, the CrewWho website, has recently gone live .  CrewWho is an online service for companies and freelancers in the screen production industry. It offers a crew booking service and a production information management...

At the 2011 AIMIA awards, a campaign I worked on picked up a “Highly Commended’ in the category of ‘Best use of Social Media, Word-of-Mouth or Viral’. Of course, people say that awards don’t matter, that ‘it’s the taking part that counts’. But let’s be honest; winning something shiny...