Archive : Info architecture advice

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to basics...

It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information architecture and usability and how they relate (loosely) to...

I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting...

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy at...

I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing. So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery? The comparisons between the...

Although I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing you the flexibility to update frequently at little or...

You’re nearly there. You strategy is spot on, you’ve ticked off all the various copy points, your design is award winning and your code faultless. Now – how about we get this bleeding email sent? Here is a nice pre-send checklist for you: 1)    Create an online version Make sure you have an...