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	<title>Kate Toon &#187; Advice</title>
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	<link>http://www.katetoon.com</link>
	<description>Writer and Web guru</description>
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		<title>SEO Advice &#8211; Google Sitelinks</title>
		<link>http://www.katetoon.com/2010/07/seo-advice-google-sitelinks/</link>
		<comments>http://www.katetoon.com/2010/07/seo-advice-google-sitelinks/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 04:55:04 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=2137</guid>
		<description><![CDATA[They say that you learn something new every day but lately, to tell the truth, I feel like I&#8217;ve learnt sod all. So it was nice to be asked a Search Engine Optimisation (SEO) question the other day that left me stumped. Google Search Results with extra links? A charming client enquired why some sites, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Job: Digital Producer at MercerBell</title>
		<link>http://www.katetoon.com/2010/07/digitalproducer-mercerbell/</link>
		<comments>http://www.katetoon.com/2010/07/digitalproducer-mercerbell/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 00:12:55 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=2118</guid>
		<description><![CDATA[MercerBell (B&#38;T Direct Marketing agency of the year 2009) is currently looking for an experienced Digital Producer to join our digital production team. Located in the city centre, independently owned MercerBell has one of the best working cultures in the industry and holds a great reputation as being a top employer. Due to client growth, [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/07/digitalproducer-mercerbell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Works</title>
		<link>http://www.katetoon.com/2010/07/how-google-works/</link>
		<comments>http://www.katetoon.com/2010/07/how-google-works/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 06:30:47 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Cool stuff]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=2046</guid>
		<description><![CDATA[Learn How Google Works: in Gory Detail Brilliant map, graphic type thingy from PPC Blog Related Posts:SEO Advice &#8211; Google SitelinksMy favourite WordPress PluginsWorking with new client Triad CommunicationsHow would you build a social media campaign?More writing competitions Subscribe to the comments for this post? Share this on Facebook Tweet This! Share this on LinkedIn [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/07/how-google-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing a copywriter that’s right for you</title>
		<link>http://www.katetoon.com/2010/07/choosing-a-copywriter-thats-right-for-you/</link>
		<comments>http://www.katetoon.com/2010/07/choosing-a-copywriter-thats-right-for-you/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 03:39:46 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1978</guid>
		<description><![CDATA[With so many copywriters in Sydney how do you choose the one that’s right for you? I&#8217;m an experienced copywriter with over 15 years experience developing digital marketing campaigns for top brands, small businesses and leading advertising agencies. I specialise in writing SEO copy that&#8217;s carefully crafted to ensure that your site ranks highly in [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/07/choosing-a-copywriter-thats-right-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The beginners guide to SEO</title>
		<link>http://www.katetoon.com/2010/06/the-beginners-guide-to-seo/</link>
		<comments>http://www.katetoon.com/2010/06/the-beginners-guide-to-seo/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 00:36:15 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1967</guid>
		<description><![CDATA[People often ask me: &#8216;Where&#8217;s the best place to learn about SEO?&#8217; Well, I totally recommend SEOMOZ.org. It&#8217;s got heaps of great tools, most of which are free, or you can upgrade to Professional level to get your hands on the really good stuff. Their &#8216;Guide to SEO&#8217; rocks, so I thought I&#8217;d promote it [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/06/the-beginners-guide-to-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write readable copy</title>
		<link>http://www.katetoon.com/2010/06/readable-copy/</link>
		<comments>http://www.katetoon.com/2010/06/readable-copy/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 01:30:39 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1953</guid>
		<description><![CDATA[I read a blog post yesterday by another popular Sydney Copywriter, and quite frankly it was a lot of pseudo-intellectual gobbledygook. Lots of long words and endless sentences. I think I&#8217;m reasonably bright, but I was bored and confused by paragraph two. This got me thinking. When writing copy, it’s easy to get carried away [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/06/readable-copy/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>How to get a play into the Sydney Fringe Festival</title>
		<link>http://www.katetoon.com/2010/06/how-to-get-a-play-into-the-sydney-fringe-festival/</link>
		<comments>http://www.katetoon.com/2010/06/how-to-get-a-play-into-the-sydney-fringe-festival/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 01:17:08 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1948</guid>
		<description><![CDATA[An interview with Con Nats – Playwright and Director I fancied a bit of a change for my blog so thought, I’d take a few minutes to talk to Sydney playwright Con Nats, whose play ‘Starry Comet Nights’ has recently been accepted into the Sydney Fringe Festival. Lucky, talented swine! I hope this it will [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/06/how-to-get-a-play-into-the-sydney-fringe-festival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve your back door SEO</title>
		<link>http://www.katetoon.com/2010/06/improve-your-back-door-seo/</link>
		<comments>http://www.katetoon.com/2010/06/improve-your-back-door-seo/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 23:20:36 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1894</guid>
		<description><![CDATA[I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting out, and I find a nice little analogy [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/06/improve-your-back-door-seo/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to write a ten-minute play</title>
		<link>http://www.katetoon.com/2010/05/how-to-write-a-ten-minute-play/</link>
		<comments>http://www.katetoon.com/2010/05/how-to-write-a-ten-minute-play/#comments</comments>
		<pubDate>Tue, 18 May 2010 05:02:52 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Plays]]></category>
		<category><![CDATA[10 minute plays]]></category>
		<category><![CDATA[Competitions]]></category>
		<category><![CDATA[Crash Test Drama]]></category>
		<category><![CDATA[Short and sweet]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1642</guid>
		<description><![CDATA[Frankly I’m too busy to sit through some three-hour theatre epic let alone write one; there’s the dishes to wash, the dog needs a bath and I’ve got a few episodes of ‘Lost’ just screaming to be watched. But a ten minute play, well that&#8217;s easy. If it only takes ten minutes to watch, it [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/05/how-to-write-a-ten-minute-play/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Crash Test Drama &#8211; New Play &#8216;Betweenarockandahardplace&#8221;</title>
		<link>http://www.katetoon.com/2010/05/crash-test-drama-new-play-betweenarockandahardplace/</link>
		<comments>http://www.katetoon.com/2010/05/crash-test-drama-new-play-betweenarockandahardplace/#comments</comments>
		<pubDate>Sun, 09 May 2010 05:18:47 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Plays]]></category>
		<category><![CDATA[10 minute plays]]></category>
		<category><![CDATA[Crash Test Drama]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1450</guid>
		<description><![CDATA[The plays for Crash Test Drama May have been announced and one of them is mine. Monday 10th May &#8211; Plays 1. A New Love Written by Mary Zegura Directed by Garth Campbell 2. Marburg Written by Prue Clark Directed by Uma Kali Shakti Director&#8217;s protegee, Mei 3. When Life Becomes A Play Written by [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/05/crash-test-drama-new-play-betweenarockandahardplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to create Link Bait</title>
		<link>http://www.katetoon.com/2010/03/how-to-create-link-bait/</link>
		<comments>http://www.katetoon.com/2010/03/how-to-create-link-bait/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:15:35 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1324</guid>
		<description><![CDATA[In my humble opinion the three most important factors in SEO are: 1) Fixing technical issues 2) Writing great SEO copy 3) Increasing the number of links to your site This article focuses on the last of those three factors, outlining a number of ways you can generate links to your pages or ‘link juice’. [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/03/how-to-create-link-bait/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How not to get sucked in by spam emails</title>
		<link>http://www.katetoon.com/2010/01/how-not-to-get-sucked-in-by-spam-emails/</link>
		<comments>http://www.katetoon.com/2010/01/how-not-to-get-sucked-in-by-spam-emails/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 01:07:37 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1260</guid>
		<description><![CDATA[I get a lot of emails. I’m not showing off; these days it’s not a sign that I’m in demand but rather that my email address has been found by some spam-producing git. So this morning when I looked through my junk mail I wondered, “Which of these emails is legitimate and which is just [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2010/01/how-not-to-get-sucked-in-by-spam-emails/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to write great digital copy</title>
		<link>http://www.katetoon.com/2009/12/digitalcopywriting/</link>
		<comments>http://www.katetoon.com/2009/12/digitalcopywriting/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 03:44:22 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Proofing]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1176</guid>
		<description><![CDATA[Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree (not exactly vocational). I’ve [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/12/digitalcopywriting/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>F is for user Friendly copy</title>
		<link>http://www.katetoon.com/2009/10/f-is-for-user-friendly-copy/</link>
		<comments>http://www.katetoon.com/2009/10/f-is-for-user-friendly-copy/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:01:17 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Wireframes]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=1053</guid>
		<description><![CDATA[Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/10/f-is-for-user-friendly-copy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Self Googling – essential or egotism?</title>
		<link>http://www.katetoon.com/2009/08/self-googling-%e2%80%93-essential-or-egotism/</link>
		<comments>http://www.katetoon.com/2009/08/self-googling-%e2%80%93-essential-or-egotism/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 23:48:59 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=993</guid>
		<description><![CDATA[I have a guilty secret; a bad habit. I’ve tried to give it up, really I have. Sometimes I’ve gone days, even weeks without indulging. But then I’m back. I’m an addict. A creature of my shameful obsession. My therapist tells me sharing is the first step on the road to recovery so here goes… [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/08/self-googling-%e2%80%93-essential-or-egotism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to deliver a wonderful website</title>
		<link>http://www.katetoon.com/2009/07/how-to-deliver-a-wonderful-website/</link>
		<comments>http://www.katetoon.com/2009/07/how-to-deliver-a-wonderful-website/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 02:44:48 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Coding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=890</guid>
		<description><![CDATA[I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing. So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery? The comparisons between [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/07/how-to-deliver-a-wonderful-website/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Launch of new site &#8211; Tookapiranesi</title>
		<link>http://www.katetoon.com/2009/07/launch-of-new-site-tookapiranesi/</link>
		<comments>http://www.katetoon.com/2009/07/launch-of-new-site-tookapiranesi/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 01:59:26 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Information architecture]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=884</guid>
		<description><![CDATA[Today see&#8217;s the launch of a new website for UK artiist Tooka Piranesi . This customised theme is perfect for artists as it allows each post to be shown as an image in the home page gallery. Related Posts:Imperial Leather website liveRelaunch of VoulezVoulozNew Poem &#8211; &#8216;You by Andy Warhol&#8217;How to deliver a wonderful websiteTop [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/07/launch-of-new-site-tookapiranesi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to optimise your website for Search Engines (SEO)</title>
		<link>http://www.katetoon.com/2009/06/how-to-optimise-your-website-for-search-engines-seo/</link>
		<comments>http://www.katetoon.com/2009/06/how-to-optimise-your-website-for-search-engines-seo/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 03:16:09 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=746</guid>
		<description><![CDATA[Review 1 &#8211; www.yoga-camerino.it This is the first of my SEO site reviews for willing victims. The aim of these reviews is to help out the owners of the websites, but also to give everyone else an idea of common SEO problems and a few tips on how to fix them. These reviews are carried [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/06/how-to-optimise-your-website-for-search-engines-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toon&#8217;s Top Five Webby Bits This Week</title>
		<link>http://www.katetoon.com/2009/06/webbybits/</link>
		<comments>http://www.katetoon.com/2009/06/webbybits/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 00:46:05 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=738</guid>
		<description><![CDATA[A collection of things I’ve found interesting in the last few days of being a web beast. 1)    Photoshop Tutorials I’ve been meaning to do some proper Photoshop tutorials for a long time and these ones look pretty good:http://dzineblog.com/article/tutorials 2)    Top five tips for writing well A well-written article which uses Ernest Hemingway’s advice to [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/06/webbybits/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Actor website/blog</title>
		<link>http://www.katetoon.com/2009/06/actor-websiteblog/</link>
		<comments>http://www.katetoon.com/2009/06/actor-websiteblog/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 06:25:58 +0000</pubDate>
		<dc:creator>katetoon</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.katetoon.com/?p=711</guid>
		<description><![CDATA[I&#8217;ve just created a new website for Deborah Bradshaw and Matt Butcher Sydney-based actors This simple, hosted WordPress Blog was created quickly for minimal cost and, after some basic training, will allow Deb  to update the site herself with all her latest performance news (rather than having to rely on someone else to make changes [...]]]></description>
		<wfw:commentRss>http://www.katetoon.com/2009/06/actor-websiteblog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
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