I get a lot of emails. I’m not showing off; these days it’s not a sign that I’m in demand but rather that my email address has been found by some spam-producing git.
So this morning when I looked through my junk mail I wondered, “Which of these emails is legitimate and which is just crap?” [...]

Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing.
First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for my degree (not exactly vocational). I’ve never [...]

Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast as you can, zipping through my hard-crafted copy [...]

I have a guilty secret; a bad habit. I’ve tried to give it up, really I have. Sometimes I’ve gone days, even weeks without indulging. But then I’m back. I’m an addict. A creature of my shameful obsession. My therapist tells me sharing is the first step on the road to recovery so here goes…
My [...]

I am now only a few weeks away from squeezing a new mini-Toon into the world and people are telling me to waddle away from the laptop and start relaxing.
So this will be the last of my ‘How to’ blogs for sometime, and what subject matter is more fitting than delivery?
The comparisons between the birth [...]

Today see’s the launch of a new website for UK artiist Tooka Piranesi .
This customised theme is perfect for artists as it allows each post to be shown as an image in the home page gallery.

Review 1 – www.yoga-camerino.it
This is the first of my SEO site reviews for willing victims. The aim of these reviews is to help out the owners of the websites, but also to give everyone else an idea of common SEO problems and a few tips on how to fix them.
These reviews are carried out free [...]

A collection of things I’ve found interesting in the last few days of being a web beast.
1)    Photoshop Tutorials
I’ve been meaning to do some proper Photoshop tutorials for a long time and these ones look pretty good:http://dzineblog.com/article/tutorials
2)    Top five tips for writing well
A well-written article which uses Ernest Hemingway’s advice to guide you in copywriting [...]

I’ve just created a new website for Deborah Bradshaw, a Sydney-based actor, singer and dancer.
This simple, hosted WordPress Blog was created quickly for minimal cost and, after some basic training, will allow Deb  to update the site herself with all her latest performance news (rather than having to rely on someone else to make changes [...]

For a short time only (before I give birth to a mini Toon) I’m offering willing victims the chance to have your website SEO reviewed for FREE! (Yes, that’s free, IN CAPITALS!)
No. This is not some nifty sales tactic. No I’m not trying to sneak business out of you with some fake offer.  The SEO [...]

Although I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing you the flexibility to update frequently at little or no cost.
If you’re new to the world of blogging, [...]

You’re nearly there. You strategy is spot on, you’ve ticked off all the various copy points, your design is award winning and your code faultless.
Now – how about we get this bleeding email sent?
Here is a nice pre-send checklist for you:
1)    Create an online version
Make sure you have an online version of your email ready [...]

Coding for email is still way behind the code required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish up your eDM code.
1) Back to basics
Ah! Remember the old [...]

Firstly, let’s understand something: An email is not a piece of direct mail. Recently while working for a major ad agency in Sydney I was horrified to discover that they were literally taking snap snots of direct mail pieces and sending out these single jpeg images as emails.  This was for a major financial brand. [...]

Struggling to make my Technorati Profile work.
It’s supposed to be here:
http://technorati.com/blogs/www.katetoon.com
But doesn’t work despite me entering the bleeding code:
a46z7ec4rf
Don’t you just hate technology?