There are literally thousands of so-called web or SEO copywriters in Australia. Just try Googling ‘SEO copywriter Sydney’ and you’ll get over 24,000 websites returned. With all this choice it’s often really difficult to decide who to work with, understand why quotes from different writers vary...

In my experience, choosing the right SEO keywords is all about not being too greedy. Many small business owners I’ve worked with want their site to rank for millions of keywords and keyword phrases. Because of this, the site content becomes a bit unfocused and the SEO results are disappointing. With...

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to basics...

Crowd fundraising to self-publish my poetry book We all have a dream and mine has always been to write a book, and get it published. I had planned to get this done by the time I was 30, but life got in the way. Recently I sent a children’s book I’d written to literary agents Curtis Brown and was...

Now entering its eleventh year, Short+Sweet Sydney is the biggest festival of ten minute theatre in the world! This year I didn’t make it into the Sydney Top 100 but got a spot in the Wildcards with my play “Between a Rock and a Hard Place”, which won People’s Choice in Crash Test Drama back...

I’m growing a little tired of writing educational ‘How to’ blogs and showy-offy client case studies, so here’s a personal blog. If you don’t like this kind of thing, then get out now. Also be warned: there’s plenty more where this came from. Poor old Facebook. It gets a hard time, right? If...

Connecting Cardmembers with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers...

or How one press release created a media frenzy A few weeks ago, I bumped into my friend Simone who was in a bit of a flap. She’d recently performed her Burlesque Fitness routine at Avoca Markets hoping to promote her tongue-in-cheek fitness routines to a new audience. Sadly, after the event the organisers,...

Transforming a business not just a website Back at the start of March 2011, I received an email from Peter at Liberty Financial. “We’re about to completely overhaul our web sites and need help with design and SEO-optimised copy” he said. “Can we discuss to see if you can help us in any way?”...