Biography

Kate started her eponymous copywriting agency in 2004 and specialises in digital copywriting, information architecture and strategy including Customer Relationship Management (CRM), eDM, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), Affiliate marketing and Branding.

A strong creative thinker and copywriter, Kate has had extensive experience in senior management and production roles in digital agencies in the UK and Australia over the past 14 years. Her core skills include SEO strategy, consultancy and copywriting as well as usability and information architecture.

Some of the agencies at which she has held roles at include:

• MassMedia Studios
• Tipping Point
• MercerBell
• RMG Connect
• Advertising.com
• Agency.com
• AKQA
• Dare
• Ogilvy Interactive
• Wheel

Her copy writing, SEO and production skills have be used by the following clients:

• Automotive – Audi, Hyundai
• Fashion – Isabella Oliver, Marks and Spencer
• Financial – American Express, Commonwealth Bank, ING Direct, MasterCard
• FMCG – Freedom, KFC, Kotex, LGE, Nestle, Procter & Gamble, Unilever
• Health – Atlantis Healthcare
• Technology – IBM, Microsoft
• Telecoms  – O2, Nokia, Telstra
• Travel – Qantas, Travelocity, NSW Tourism
• Utilities – Australia Post
• Government – RTA
• Misc – Bespoke Magic, Garlik, Qdos, Reason to Speak