About

Fabulously silly photo by my lovely client Sherbet Birdie

Who is Kate Toon?

I’m an experienced copywriter, SEO copywriter, SEO consultant, information architect, web developer, strategist and digital trainer. I sometimes give myself the title of ‘Web Guru’, which sounds pretentious, but kind of sums it all up.

I’m also a keen creative writer, you can also find out about my writing, poems and other creative antics on this website.

You get what you pay for

I’m responsible for everything I produce, whether it’s a copy deck, wireframe, strategy document, sitemap, SEO audit or website. I don’t employ minions. I’ve realised over the years that if I want to guarantee quality at the highest standard, the only person I can trust to get it right every time is me.

I am an ‘Award-winning’ copywriter

It’s nice to win awards and I’ve got several for my professional work (as well as lots for my theatre writing) including:

W³ Awards 2011 Gold Award Web Video – Interactive Video: The Audi A8. The ultimate. Video Script Copywriting.

AIMIA 2011 Best Social Media, Word-of-Mouth or Viral – Highly Commended: “Samboy Win the Loot and The Ute”. Copywriting and Video Script Copywriting.

AIMIA 2011 Finalist: Best Science Health or Environment.Live and Love Short Film Competition Website. Copywriting.

John Caples Award 2000 – Netbank ‘Perfect Man’ Banner – Copywriting and Production.

Working in media for a long time

I began my career as a journalist, and then moved into publishing and then events. In 1997 I started working in the nascent area of digital. My first major digital job was producing the Marks and Spencer e-commerce website, one of the first online shops in the UK – yes I’m that old. I’ve also worked as a chatline operator, masseuse, gibbon keeper, radio DJ, music journalist and selling underpants in a large retail store.

Since then I’ve worked as a producer, copywriter and head of digital at various agencies including:

View my career biography for more information.

Great clients and brands

I’ve lost count of the number of clients I’ve worked with over the years but I’ve listed some of the biggies on my clients page.

My clients like me

Although I get a lot of work via Google Natural Search, more often than not my clients come via recommendation. I’ve worked with some lovely people, they like me and come back for more – and even better, they tell their friends and colleagues.

I’m pretty damn good

It’s difficult to write that you’re good at what you do without sounding arrogant (especially when you bold it and make it a sub header). I work very hard to ensure that everything I produce is the best that it can possibly be. I strive to ‘over deliver’, to delight my clients with the quality of my work and make sure they leave happy. It’s the only way I can ensure they’ll come back!

Career highlights

Some jobs I’m particularly proud of:

Audi – concepts, information architecture and SEO copywriting for Audi Q5 Launch.
Austrade – SEO copywriting for Brand Australia.
Coca-Cola – SEO copywriting for Live Positively website.
Cochlear – case study, brochure and website copywriting for UK website.
Commonwealth Bank – producer, information architect, concepts, SEO copywriting across site.
E*TRADE – SEO copywriting.
IMB – SEO trainer, SEO Consultant.
Marks and Spencer – development of their first e-commerce engine and website (still in use today)
O2 – email strategy planner and copywriting.
RTA – digital advisor, SEO copywriting, strategist, and information architect.
Symantec – SEO and email copywriting for Partner Program.
Tourism Australia – SEO trainer, SEO consultant, SEO copywriting for Media site.
Westpac – SEO copywriting across website and promotions.

Contact me

If you need an SEO copywriter, SEO Consultant, Information Architect, or want a brand new website, call me in Sydney Australia on +61 (0)418 166 458 or email me.