The Cussson brand recently launched their new Imperial Leather Australian website to coincide with their sponsorship of the Australian Masters Golf Tournament.
Working with Sydney agency Triad I assisted with:
- Information architecture – Sitemap, wireframes.
- Copywriting – with special focus on keyword saturation.
- Technical and design advice – drafting scope of works, reviewing designs and code.
Although, sadly, several of the key SEO recommendations are not in evidence in the final site, this is a neat, straightforward little website which has the flexibility to grow in the coming months. Check it out!
Must just add that sadly on this site, very little of my advice was followed and hence the site is a bit all over the shop in terms of good IA and usability best practice.
Why is it so hard to get people to listen?
So often the important functions of the site are put to one site because the designer wants to do something ‘pretty’ or because in actual fact they are DM designers playing at being web designers and haven’t got a clue.
Pah.
Rant over