Read my recent post for the MassMedia Studios Blog and check out the funky Relationship Marketing animation:

• concept and script by moi;
• illustrated by Roger Sho Matsuura Gehrmann;
• animated by Matt Geersen; and
• voiced by Steve Fanale (MD of MassMedia).

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The ‘Two ears, one mouth’ marketing plan
Sometimes it’s hard to listen when you’ve just got so much to say.

There you are with a big list of marketing objectives to tick off and a bigger pile of products to ply to your customers; really there isn’t time to stop and ask difficult questions like: ‘Does any of this matter to you?’ Let alone listen to the answer.

But recently you’ve noticed your email open rates are dropping, visits to your sites just aren’t what they used to be and you pretty much pop a champagne cork if someone actually clicks on your banners. What happened? Where did they go? How can you make your customers love you again?

Easy. You need to start listening; oh and learn more about Relationship Marketing….

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Read more at the MassMedia Marketing Blog