Review 1 – www.yoga-camerino.it
This is the first of my SEO site reviews for willing victims. The aim of these reviews is to help out the owners of the websites, but also to give everyone else an idea of common SEO problems and a few tips on how to fix them.
These reviews are carried out free [...]

Apparently my site is worth $904 – bargain. Find out what yours is worth via eSiteStats.

A collection of things I’ve found interesting in the last few days of being a web beast.
1)    Photoshop Tutorials
I’ve been meaning to do some proper Photoshop tutorials for a long time and these ones look pretty good:http://dzineblog.com/article/tutorials
2)    Top five tips for writing well
A well-written article which uses Ernest Hemingway’s advice to guide you in copywriting [...]

I’ve just created a new website for Deborah Bradshaw, a Sydney-based actor, singer and dancer.
This simple, hosted WordPress Blog was created quickly for minimal cost and, after some basic training, will allow Deb  to update the site herself with all her latest performance news (rather than having to rely on someone else to make changes [...]

For a short time only (before I give birth to a mini Toon) I’m offering willing victims the chance to have your website SEO reviewed for FREE! (Yes, that’s free, IN CAPITALS!)
No. This is not some nifty sales tactic. No I’m not trying to sneak business out of you with some fake offer.  The SEO [...]

I’ll have my first reading of ‘Play (with) Misty for me’ tonight at Crash Test Drama, Newtown Theatre, Sydney. The play is to be directed by Anne Delaney and a cast chosen on the night.
Starts 7.30, tickets $10. 12 short plays to be read with audience voting and prizes for best play and best actor/actress.
Come [...]

Excited to be starting work with a new cilent today, Triad Communications.
I’ll be developing wireframes, sitemap and scope of works as well as writing SEO copy for a 20+ brand and promotions site.

I’ve been working with Paul at Reason To Speak recently to help drive more traffic to his site www.reasontospeak.com

The project involved

Building a blog for which I used WordPress with a self designed theme.
Setting up a LinkedIn profile.
Setting up a Twitter page.
Creating a Facebook profile, page and Networked Blogs page.
Creating a delicious profile.

Although all these tasks [...]

Some up-coming writing competitions.
Write-a-Book-in-a-Day
Raise funds for Children’s Hospitals Australia (CHA), the Princess Margaret Hospital Foundation (PMHF) and the Katharine Susannah Prichard Writers Centre (KSPWC). The challenge is to plan, write, edit, illustrate, bind and submit a children’s book in 12 hours. Teams of 5-10 people will be given a random setting, two human characters, a [...]

Although I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing you the flexibility to update frequently at little or no cost.
If you’re new to the world of blogging, [...]

My new play ‘Play (with) Misty for me’ will have it’s first reading at Crash Test Drama at Newtown Theatre, Sydney on Monday June 22nd, 2009.
Directed by the very wonderful Anne Delaney, this play is a ten-minute comedy/drama about the revelations heard on dog walks.
Other plays to be read include:
Yield by Sian Taylor – [...]

You’re nearly there. You strategy is spot on, you’ve ticked off all the various copy points, your design is award winning and your code faultless.
Now – how about we get this bleeding email sent?
Here is a nice pre-send checklist for you:
1)    Create an online version
Make sure you have an online version of your email ready [...]

Read my recent post for the MassMedia Studios Blog and check out the funky Relationship Marketing animation:

concept and script by moi;
illustrated by Roger Sho Matsuura Gehrmann;
animated by Matt Geersen; and
voiced by Steve Fanale (MD of MassMedia).

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The ‘Two ears, one mouth’ marketing plan
Sometimes it’s hard to listen when you’ve just got so much to say.
There [...]

Coding for email is still way behind the code required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish up your eDM code.
1) Back to basics
Ah! Remember the old [...]

Firstly, let’s understand something: An email is not a piece of direct mail. Recently while working for a major ad agency in Sydney I was horrified to discover that they were literally taking snap snots of direct mail pieces and sending out these single jpeg images as emails.  This was for a major financial brand. [...]