How would you build a social media campaign?

Posted by katetoon on May 25, 2009, filed in: Advice

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Social Media - Kate ToonWorking on a social media project for a new client today. He’s a very nice chap with a small, small budget so want to give him the best I can.

My intention is to:

  • Set up WordPress blog with: RSS feed, feedback form, couple of static pages, XML site map.
  • Set him up with Twitter, Linked in and You Tube accounts.
  • Fix up twitter to auto follow with Twollow.
  • Set up Google analytics.
  • Get some book marking sites going: Delicious, Digg, Stumble Upon.

Any other suggestions to really help him hit the ground running?

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5 Responses

  1. Jason says:
    May 25, 2009 at 8:57 pm

    heya…depending on his level of writing skills, perhaps some web-writing tips 101…in particular stuff about building interest in short-based articles, deep linking via other channels…you know the stuff…

    ;-) Jas

  2. Sebastian says:
    May 25, 2009 at 10:56 pm

    depends on the client and what his market is. where are those customers? what social media channels do they use? he should go and talk to them in that place.

    i love social media marketing briefs as much as the next bloke but a tenet you have to teach to clients is ‘don’t just use tools like twitter because people are talking about them. use them because they are the best way to communicate with your audience.’

  3. Debbie says:
    May 25, 2009 at 11:01 pm

    Look into Tumblr – it’s a great alternative to WordPress especially if you want to keep the blog simple and easy to update (for the client anyway). There is no current in-built comments system available within Tumblr but Disqus is very easy to implement within the template.

  4. katetoon says:
    May 25, 2009 at 11:02 pm

    hey guys
    Thanks for the comments, it’s a public speaking website. So the audience is everyone and anyone. From foreign language students to senior execs. So far I’ve gone with Twitter, Facebook, linked in and delicious, (You Tube to follow as he has videos of his seminars) any other suggestions would fab!

  5. Jason says:
    May 28, 2009 at 12:02 am

    heya,
    if that is the case, then I would be looking at some hardcore categorisation and contextual relevance – but mapping it out on paper first…this helps relevant audiences find the stuff they want to without having to search through reams of ‘un-interesting’ stuff…invariably the blog will become a microcosm of what the interweb is now…

    ;)

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