In my humble opinion, after a decent sitemap, the most important document when building a website is a wireframe (even more important I’d argue than the budget or the time line).
Why build wireframes?
Wireframes help you work out all those niggly bits that you’re just not sure about. They help you decide just how much content [...]

Very excited and chuffed that my play ‘Mates’ is being performed in Wagga Wagga in May. The play is an outsider’s view (me being a Pom and all) of relationships between Australian males.
Having read a LOT of Australian history I find it interesting that ‘mateship’, which was once a euphemism for the love that dare [...]

Article relating to ‘Push Yourself’ play in Short and Sweet Festival, Sydney 2009.
Read Village Voice article/
Spot my friend Roger gooning in the background!

QDOS measures your internet status and helps you manage your online profile. To calculate your internet status, QDOS measures your digital footprint – how active, popular and impactful you are online.
I worked with QDOS on Copy and SEO back in 2008.

While working at MassMedia Studios I had the pleasure of working with the team to produce the new Traction website. The site promotes the Traction platform, which is an all-in-one marketing tool that helps you build better customer relationships.
My role involved copywriting for the site, some information architecture, design advice and SEO guidance.
Visit the [...]

Few companies understand the value of a good copywriter and even fewer the value of a good proofreader
Today as I work through some client written copy for an SEO revamp I am faced with the usual cluster of misplaced semicolons, instances of ‘which’ when ‘that’ would be much more pleasant and sentences that look like [...]