Archive for April, 2009

How to develop the perfect wireframe

How to develop the perfect wireframe

Posted by katetoon on April 29, 2009
In my humble opinion, after a decent sitemap, the most important document when building a website is a wireframe (even more important I’d argue than the budget or the time line). Why build wireframes? Wireframes help you work out all those niggly bits that you’re just not sure about. They help you...
Filed in: Copywriting, Information architecture
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Ten x Ten Play Festival – Wagga Wagga

Ten x Ten Play Festival – Wagga Wagga

Posted by katetoon on April 28, 2009
Very excited and chuffed that my play ‘Mates’ is being performed in Wagga Wagga in May. The play is an outsider’s view (me being a Pom and all) of relationships between Australian males. Having read a LOT of Australian history I find it interesting that ‘mateship’, which...
Filed in: News, Plays
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Article in Village Voice

Article in Village Voice

Posted by katetoon on April 28, 2009
An article in the local newspaper The Village Voice, relating to ‘Push Yourself’ ten minute play in Short and Sweet Festival, Sydney 2009. Read Village Voice article Spot my friend Roger gooning in the background!
Filed in: News
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What is your QDOS?

What is your QDOS?

Posted by katetoon on April 28, 2009
QDOS measures your internet status and helps you manage your online profile. To calculate your internet status, QDOS measures your digital footprint – how active, popular and impactful you are online. I worked with QDOS on Copy and SEO back in 2008.
Filed in: Cool stuff, Random
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Traction site goes live

Traction site goes live

Posted by katetoon on April 28, 2009
While working at MassMedia Studios I had the pleasure of working with the team to produce the new Traction website. The site promotes the Traction platform, which is an all-in-one marketing tool that helps you build better customer relationships. My role involved copywriting for the site, some information...
Filed in: Clients, News
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To proof or not to proof

To proof or not to proof

Posted by katetoon on April 28, 2009
Few companies understand the value of a good copywriter and even fewer the value of a good proofreader Today as I work through some client written copy for an SEO revamp I am faced with the usual cluster of misplaced semicolons, instances of ‘which’ when ‘that’ would be much...
Filed in: Advice, Copywriting
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