Choosing a copywriter that’s right for you

Choosing a copywriter that’s right for you

Posted by katetoon on July 1, 2010
With so many copywriters in Sydney how do you choose the one that’s right for you? I’m an experienced copywriter with over 15 years experience developing digital marketing campaigns for top brands, small businesses and leading advertising agencies. I specialise in writing SEO copy that’s...
Filed in: Copywriting
How to write great SEO copy

How to write great SEO copy

Posted by katetoon on May 10, 2009
People are arguing right now about just how important keyword saturation or keyword density is to improving your search ranking. While it may not be the number one factor in winning the Search Engine Optimisation (SEO) battle, it’s definitely worth giving keywords a try. The truth is that writing...
Filed in: Advice, Copywriting, SEO
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How to write great digital copy

How to write great digital copy

Posted by katetoon on December 3, 2009
Over the last few months I’ve had several enquiries about how to become a digital copywriter, mainly from DM copywriters looking to ‘break in’ to the wonderful world of web writing. First up: I didn’t train to be a digital copywriter. I did English literature, History and Philosophy for...
Filed in: Advice, Copywriting, SEO
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SEO Advice – Google Sitelinks

SEO Advice – Google Sitelinks

Posted by katetoon on July 20, 2010
They say that you learn something new every day but lately, to tell the truth, I feel like I’ve learnt sod all. So it was nice to be asked a Search Engine Optimisation (SEO) question the other day that left me stumped. Google Search Results with extra links? A charming client enquired why...
Filed in: Advice, SEO
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Copywriting for Westpac

Copywriting for Westpac

Posted by katetoon on July 20, 2010
Today I was happy to see the Westpac Savings promotion site go live. The micro site promotes a nifty little competition asking users to enter a great savings tip (and open a savings account) for the chance to win $1000. I’m responsible for the digital copywriting on this job along with a touch...
Filed in: Clients, News
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Job: Digital Producer at MercerBell

Job: Digital Producer at MercerBell

Posted by katetoon on July 14, 2010
MercerBell (B&T Direct Marketing agency of the year 2009) is currently looking for an experienced Digital Producer to join our digital production team. Located in the city centre, independently owned MercerBell has one of the best working cultures in the industry and holds a great reputation...
Filed in: Advice
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Writing Competitions July

Writing Competitions July

Posted by katetoon on July 11, 2010
More competitions for July: 23 July: The Adelaide Review Short Fiction Competition Judges for 2010 are prize-winning Australian authors Brian Castro and Gail Jones, along with Nobel Laureate J.M. Coetzee. 27 July: What Now? Vibewire Quarterly Submissions are open for short stories to be published...
Filed in: Competitions
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Audition Notice – Two males for ‘Zetland’ in Sydney Fringe

Audition Notice – Two males for ‘Zetland’ in Sydney Fringe

Posted by katetoon on July 7, 2010
A new play written and produced by Jasper Marlow To be directed by Andrew Johnston An official selection of the 2010 Sydney Fringe Festival We are looking for TWO MALE ACTORS aged 20-30 to play the roles of JOSH and KEZ in the World Premiere of this exciting new play. Zetland was written by...
Filed in: News, Plays
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How Google Works

How Google Works

Posted by katetoon on July 4, 2010
Learn How Google Works: in Gory Detail Brilliant map, graphic type thingy from PPC Blog
Filed in: Advice, Cool stuff, Random, SEO
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How to become a theatre and film mogul

How to become a theatre and film mogul

Posted by katetoon on July 3, 2010
An interview with Stephen Carnell There are those that talk about doing stuff and those that actually do it. Stephen Carnell is without doubt, one of the doeist doers I’ve come across when it comes to the world of theatre and film. I thought I’d have a chat with him about what he’s up to and...
Filed in: Random
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How to write a Short and Sweet play

How to write a Short and Sweet play

Posted by katetoon on July 1, 2010
An Intensive Weekend workshop on How to Write a Ten Minute Play with one of the world’s leading 10-minute playwrights, and the Artistic Director of Short+Sweet Theatre Alex Broun. Alex has had over 60 different ten minute plays produced across the globe in over 500 productions. The aims of...
Filed in: News, Plays
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The beginners guide to SEO

The beginners guide to SEO

Posted by katetoon on June 26, 2010
People often ask me: ‘Where’s the best place to learn about SEO?’ Well, I totally recommend SEOMOZ.org. It’s got heaps of great tools, most of which are free, or you can upgrade to Professional level to get your hands on the really good stuff. Their ‘Guide to SEO’...
Filed in: Advice, SEO
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How to write readable copy

How to write readable copy

Posted by katetoon on June 24, 2010
I read a blog post yesterday by another popular Sydney Copywriter, and quite frankly it was a lot of pseudo-intellectual gobbledygook. Lots of long words and endless sentences. I think I’m reasonably bright, but I was bored and confused by paragraph two. This got me thinking. When writing...
Filed in: Advice, Copywriting, Usability
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How to get a play into the Sydney Fringe Festival

How to get a play into the Sydney Fringe Festival

Posted by katetoon on June 20, 2010
An interview with Con Nats – Playwright and Director I fancied a bit of a change for my blog so thought, I’d take a few minutes to talk to Sydney playwright Con Nats, whose play ‘Starry Comet Nights’ has recently been accepted into the Sydney Fringe Festival. Lucky, talented swine! I hope...
Filed in: Advice
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Improve your back door SEO

Improve your back door SEO

Posted by katetoon on June 9, 2010
I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I sympathise. SEO can be confusing when you’re starting...
Filed in: Advice, Copywriting, Information architecture, SEO
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Playtime 4 and 5 – Two Toon Ten Minute Plays

Playtime 4 and 5 – Two Toon Ten Minute Plays

Posted by katetoon on June 8, 2010
The schedule for the next Playtime is up and two of my plays will be performed. Mates previously performed at the Ten x Ten Festival in Wagga Wagga and Nibbles, never performed before and a play I wrote yonks ago – hope it’s good! What is Playtime? The Wall have teamed up with Actors...
Filed in: Competitions, News, Plays
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Writing competitions – June

Writing competitions – June

Posted by katetoon on May 30, 2010
More writing competitions. How I wish that I had time to enter some of them. I think I need a month off. Rabbit Hole Urban Music Reviews sought for music, gigs, film, comedy and more. Send an email with subject “New reviewer” to submissions@rhum.org.au for more information. 30 June:...
Filed in: Competitions
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Job: Senior Producer, MassMedia Studios, Sydney

Job: Senior Producer, MassMedia Studios, Sydney

Posted by katetoon on May 27, 2010
The good folk at MassMedia Studios are looking for a new Senior Producer. Apparently it would be a really good gig for someone with good technical sense who’s keen to work on strong international brands doing web and e-commerce builds. The Senior Producer needs to able to work independently,...
Filed in: Jobs
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Short and Sweet Script Entry Deadlines

Short and Sweet Script Entry Deadlines

Posted by katetoon on May 27, 2010
Short+Sweet Script Entry Deadlines 2010-11 If you’re interested in entering a ten minute play script into Short+Sweet (the biggest 10-minute theatre festival in the world! ) Then now’s a great time. Writers are welcome to enter no matter where they’re from, a truly international...
Filed in: Competitions
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Ten minute play ‘Reaction’ at Writers Anonymous

Ten minute play ‘Reaction’ at Writers Anonymous

Posted by katetoon on May 21, 2010
The next Writers Anonymous has been announced and my ten minute play “Reaction’ will be read for the first time. Whichalways makes me nervous and drink too much wine. —— This month it’s a whole lot of drama with a touch of black comedy. Six plays dealing with a range...
Filed in: News, Plays
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Job: Rock star Project Manager wanted at Redbox

Job: Rock star Project Manager wanted at Redbox

Posted by katetoon on May 20, 2010
My friends at Redbox Digital are now on the lookout for an rock star Project Manager. The opportunity is to work across a wide range of clients and industry leading projects. You will lead national and international projects reporting to the Head of Production. The ideal candidate should be: ·        ...
Filed in: Jobs
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How to write a ten-minute play

How to write a ten-minute play

Posted by katetoon on May 17, 2010
Frankly I’m too busy to sit through some three-hour theatre epic let alone write one; there’s the dishes to wash, the dog needs a bath and I’ve got a few episodes of ‘Lost’ just screaming to be watched. But a ten minute play, well that’s easy. If it only takes ten minutes to watch,...
Filed in: Advice, Plays
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